Whomfor Jewelry, inspired by Virginia Woolf, the much-admired English writer and a pioneer of feminism and modernism in early 20th century. We do not just provide western-style jewelry/accessories mostly featured in pearls and zircons, but also literature, philosophy, aesthetics, psychology are embedded in the brand that form a unique brand DNA.

Whomfor is a portmanteau word, meaning "whom for ?" The connotation is that we encourage modern women to dress up for their own pleasure, not for anyone else. In addition, we also want that our customers to realize their own value and embrace who they are.