VOVAROVA was founded because the chief designer loves pattern design very much, and particularly likes colorful pallets. She believes that in addition to reflect one's personal characteristics, it could also make people feel happy and show the extraordinary out of the ordinary. Love travelling and working reason, frequent trips to major cities in the world, and thus having chances meeting many outstanding local designers, so she decided to create a brand, and cooperate with her own small inhouse design team as to show the different designers works from all over the world, and also make VOVAROVA more versatile in different countries.

Due to the long-term travel work relationship, bags with different functions have become necessities, so designers apply their favorite patterns to all kinds of bags, using soft and water-repellent materials to create a lightweight, multi-functional bags and pouches. The styles are changed to adapt different needs, and each product is a creation by heart.

Soon after the launch of their debut series, the VOVAROVA team were proposed themselves to major Japanese department stores with a fearless spirit. With the fresh design, they were fortunate to get a very positive response. In addition to successfully entering the Japanese market, they also got local companies selected for further cooperation. Thus, they were invited for the launch of new designs every quarter to suit the local market. Gradually, they have become a working partner to grow together, laying a solid foundation for VOVAROVA.

In addition to focusing on design and functionality, VOVAROVA products also cooperate with well-known IP companies from time to time, such as Peanuts (Snoopy), Sanrio (Hello Kitty, Hani Deer), Smiley World, Brown & Friends, etc. Bring freshness to customers. Recently, they have further developed other categories to provide more diversified products so that customers have more choices. VOVAROVA carry dreams, share happiness to the world.