VIPO is mainly committed to innovative design, ingenious manufacturing and omni-channel marketing of international brand products, realizing integrated operations from innovative concepts to product launches, so as to create experiential and immersive consumption for modern consumers; the product categories it operates include various Life aesthetics products with both artistry and practicality, so as to satisfy "people's yearning for a better life".

VIPO has obtained the design, manufacture and sales authorization of many international first-line brands, including: MOOMIN from Finland, The Little Prince from France, Miffy from the Netherlands, PEANUTS and so on.