▲Why we care about olfactory (sense of smell) ?▲
Brain science tells us that, olfactory connects to the sensory brain directly and control our sensibility and emotion. Most important of all, olfactory is the only one not commanded by our brain in five senses. It means that the reaction to one kind of smell is instinctive. Each smell represents fans of it.
We encourage ladies use solid perfume to show themselves in a low profile way. Show this world not only who am I and my emotion but also the uniqueness and my special choice.

▲Brand positioning▲
【Simple life laboratory】was established in 2015, which is a personal body fragrance brand. We consider life as a petri dish, think product proposal as a experiment, and keep accompanying the female who learn about how to love themselves. We can discover our character through the fragrance. We advocate that fragrance is a low profile way to show yourself. Keep trying and find your simple life!

▲Why we choose solid perfume?▲
These are 6 reasons why we want you try solid perfume:
1. Instead of spraying, you can control concentration of fragrance much easier by smearing.
2. Different from usual perfume, solid perfume is easier to carry. Therefore, you can keep smearing wherever you are.
3. Solid perfume volatile with body temperature. The smell will be simple and elegant.
4. You don’t have to worry about allergy because solid perfume is alcohol-free.
5. No preservative.
6. Our solid perfume contains natural beeswax which can keeps your skin moist.

▲Product Features▲
Fragrance is inexplicable but very stylish. Therefore, since【Simple Life Laboratory】founded, we cooperated with different illustrator in Taiwan. Through the story of the illustration, we let each fragrance express its character. We hope to accompany each female to find out their own fragrance and live out their uniqueness at any moment!