"MPB Miss Paris" brand co-branded "Shopee Shopping"
"Beast Head Color Shampoo"

brand establishment

"Miss MPB Paris" has been an entity beauty store for 11 years.
There are professional international hair removal lecturers and eyelash review lecturers in the store for service and technical teaching.

Before the epidemic, "Miss MPB Paris" had been operating e-commerce channels,
Committed to the promotion of "hot Wax hair removal DIY" related household products,
Over the past few years, it has become the number one brand "MPB Miss Paris" preferred by consumers for "DIY hot Wax hair removal".

In the process of operation, "Miss Paris" takes advantage of distribution,
Introducing salon-grade material items used by professional designers,
Including hair products, eyelashes, hair removal, beauty makeup,
Unlike other stores on the platform,
Out of the positioning is "designer professional" store style.

Therefore, consumers can find the brands favored by designers in the "MPB Miss Paris" store.
Because it is imported or purchased directly from the factory,
There are fewer layers of fees, and the wholesale price is directly returned to consumers,
Become the professional seller with the highest CP value in the hearts of consumers.

"MPB Miss Paris" is also the first,
Make the teaching courses and technical process of hair removal entities into youtube online videos,
Provide consumers with the convenience of simple and easy hair removal operations at home.

Due to the rise of fitness sports, travel photos, and social networks,
Let people begin to pay attention to self-image management and fashion maintenance,
"Make yourself more beautiful" has become a national movement,
"MPB Miss Paris" DIY hot Wax hair removal has also become a trend.

Entering the epidemic era,
The trend of DIY without going out at home,
It also drove the traffic performance and word-of-mouth of the "MPB Miss Paris" mall.
Last year, Miss MPB Paris was on the Shopee platform,
From hair removal, extension to hairdressing
Achieved the No. 1 sales volume of "hair washing and dyeing products",
Accumulated tens of thousands of reviews and good reputation,
Became a "ten million turnover" seller.

Due to the hard work in the "Shopee Mall" and the live broadcast exposure,
It also won the honors of "Shopee Golden Selection Store" and "Shopee Order King Triple Crown".

At the beginning of 2022, "Shopee" took the initiative to invite "MPB Miss Paris" to cooperate with the joint brand
"Beast Head Color Complementing Shampoo" was born

"Miss MPB Paris" is deeply honored to be favored by "Xiaopi".
"Beast Head Complementary Color Shampoo" was affirmed by consumers after it was launched,
In just 3 months, from the basic 5 colors, to the full series of 12 colors,
With the addition of "Beast Head Lion ~ Color Protecting Shampoo", all are in place,
The goal is to become the brand with the highest CP value in the minds of consumers and the most trustworthy brand.


What is ~ Color Replenishing Shampoo?

It has become a fashion trend to change hair color, brighten skin tone and change personal style by dyeing hair.
After dyeing the hair, the hair color will gradually fade as the hair is washed,
Over time, it loses its luster and becomes frizzy,
In order to prolong the durability of hair color,
The designer will recommend using "color-protecting shampoo + color-replenishing shampoo" when shampooing,
To maintain the color saturation after dyeing hair.

During shampooing, add color toner
Can refill pigment particles into hair cuticles
Use 2-3 times a week
Let the luster of the hair color last for a longer time, and save the cost of hair dyeing


The Process of Developing the Color Replenishing Shampoo

When distributing other brands of complementary color shampoos. Customer service often receives feedback from consumers,
Reaction After washing, the color does not change, the hair becomes dry and difficult to comb,
Hair loss, sensitive scalp.

In turn, Miss Paris wanted to improve the discomfort reported by consumers,
Especially for joint products with Shopee, we must be more cautious.

Therefore, the constant communication requirements with the laboratory,
Develop the "Color Complementary Shampoo" of "Beast Head Hairdressing Series" together,
Various improvements and upgrades in ingredients have solved the problem of poor color retention.
The repurchase rate hit a new high.

Consumers' real feedback, and live broadcast LIVE test proof,
The durability is increased by 30%, the color is more saturated, and the hair is soft and comfortable without hair loss after gentle shampooing.
The smell is elegant and pleasant.

There are even young friends who like to play with hair color,
more bold use
"Beast head complementary color shampoo" several colors,
Play with highlights and color contrast.

also created ~
DIY unique hair color style to make yourself beautiful.