Machismo is a Spanish word that means male chauvinism or male perspective. Although it may sound somewhat negative, what we want to express is the "behavior and attitude" aspect. Because when men have opinions and confidence, it may sometimes come across as being stubborn or biased, but it cannot be denied that such men are attractive and inspire followers. We hope to convey to our brand customers the importance of having "opinions" and "confidence."

The casual laziness of Machismo is best suited for minimalist style enthusiasts. The design is not overly forceful, making the clothing timeless. Even if you continue to wear it 5 or 10 years later, you will not feel out of place.

"Light fashion" that is simple but not excessive, without compromising on cost and pursuit of quality, will be the biggest reason why you will fall in love with Machismo.

A man's life should be simple, not go with the flow, pay attention to details, and treat himself well.