LOVELY is a Taiwanese elegant women's underwear fashion brand dedicated to blending the latest trends with exceptional quality and hand feel at competitive price points.

We carefully source only the finest local materials and our underwear garments are well-cut and suited for Asian body types - to create incredible itch-free and super-soft designs for your perfect everyday choice.

Wear LOVELY, be carefree, be free, be You, and to relax yourself with something nice and comfy.