Lee - a cowboy legend since 1889
HD Lee Mercantile Company founded the Lee brand in 1889 in Kansas, USA. In 1926, Lee invented the world's first zippered jeans, the 101Z series, and the famous 'Hair-On-Hide' horse fur leather brand. The S-shaped back pocket stitching design (Lazy S) pioneered by Lee and the horse fur leather Like the brand, it has become Lee's classic logo. From the launch of the first protective Lee Bib overalls to the classic 101 series made of 13-ounce heavyweight denim, Lee has always been determined to innovate; in the process of denim clothing design from practicality to fashion, Lee played the most important role. important role. Lee retains tradition while constantly innovating, occupying a stable leadership position in the denim clothing industry, connecting with the fashionable young generation, and is known as a classic of denim culture.