In 012, it was founded by a leather design shop in Nanchang Road, Shanghai.
Designer kino and the craftsman balance created the independent design of the original handmade brand July Chagall, inspired by the designer's favorite poetry Marc Chagall.
The brand concept stems from designing for life and love; making by hand and heart; removing glitz and returning to the original heart.
Compared with mechanization, July Chagall prefers to slowly stitch, polish, dye, and make hand-made works created by time and mind.
In an era where everything is measured by "speed", July Chagall presents a hand-made work that takes a long time to wait, but can be looked at. Every piece of work with July Chagall conveys the temperature of the craftsman's fingertips. .
The first layer of vegetable tanned cow leather used by July Chagall is made by the mink workers following the traditional method of traditional tanning for more than a thousand years. It is called the British Tanned Leather in English.
The production process is immersed in pure plant environmental protection and bovine hoof oil, which takes several months to complete. Its texture is stiff and durable for up to ten years. Twenty years, the scars and growth lines of cattle are clearly visible, without any artificial landscaping, simple and natural.
As the use time increases, the color of the vegetable tanned skin will be deeper, more lustrous and softer, more mellow and retro, it is a high-grade leather that deserves careful attention.