About us -
Our Story
JUelry Design got its name from “Jewelry”.
The initial part "JU" is the homonym of the founders last name " Chou".
It all started with the purest intention of perusing the bliss of sharing. While creating designs, Chou realized that she wanted more.
By 2016, Chou decided to share her jewelry designs with the world. Anchoring on her unlimited passion, she continued challenging herself. Chou picked up the burden and created JUelry Design as the brand designer. In this intriguing world, JUelry explored its own charm, and made its unique path.
Design
Why do we use ores and brass?
It’s simple.
Humanity nourishes from the nature. Our idea is to connect human with the precious gift from Earth. We combine vintage elements with modern style, making jewelries more than just cold and lifeless objects, but a part of the owner herself.
Wear your Juelry and create the stories of your own.