Food is not only something to be eaten, but also a medium that carries emotions. The chopped ice in the ice cream parlor in summer, the hot soup at the noodle stall in winter, or the candy in your hand that you can’t bear to eat, every time you think about it, you fall into the unforgettable atmosphere of that time; people’s memories are inextricably linked to food. What the pastry shop Jinyi wants to do is to evoke everyone's connection with life, land and the past through desserts.
Jinyi opened in 1964. My father always talks with pride about what he has experienced in running this bakery for the past 30 years. Maybe the times are different, but from scratch, he has gone through the same ups and downs. , and he and his mother still supported this family together. I think he is indeed worthy of pride. I have been watching and touching the kitchens of bakeries since I was a child. Later, I studied catering in high school, majored in baking in college, and also had a bachelor's degree in social work. At that time, my family's bakery had gone out of business. Looking at the old equipment, since the tools have Yes, I already have experience, so why not give it a try and see how far you can go?
To express the image of connecting the old and the new, the most intuitive way is to start with the store name. Use the original Jinyi and add the word cake. The cake seems old-fashioned, but the old-fashioned is just right. It originally refers to traditional cakes and Hanbing. To me, It is said that it also represents Western-style cakes and biscuits, with the meaning of merging the old and the new, starting again with "Jinyi Cakes".
We like to use semi-finished products such as homemade jams and stuffings in our products. In terms of ingredients, we like to use suitable Taiwanese products and local fresh products. In addition to enhancing the flavor of the products, it is also to support the land where we are based and let the story be borrowed from the products. Communicate it to consumers, hoping that guests will have a new experience when tasting it and become their own exclusive memory.
Currently, the products are mainly biscuits and room-temperature cakes that are suitable for gift boxes. In the future, after learning from my dad, I will also add Han cakes. The moon cakes that I have made since I was a child will definitely be launched during the Mid-Autumn Festival. French desserts for seasons and festivals are also being introduced. In the planning, Jinyi wants to do a lot. Although the manpower is limited and we have to do it step by step, we will do our best to present the best.
