｜About HiOO｜

Create a comfortable atmosphere with pleasant fragrance

Don't be artificial, avoid being positive, and don't pretend to be considerate. If life is not sweet, try to live a life that is not boring. Think universal values are too extreme? Let the expectation remain neutral, there is no need to fill in the gaps, and the blank space is to treat anxiety well. Refusing to listen to instructions, being too lazy to reply to messages, and deleting calendars, in the safe area of home, the smell of breathing is called presumptuous peace of mind.

Between the square meters of the family, don't worry about the scale for the time being, no one can decide what you look like anymore.

Imagine that when breathing becomes a kind of breath for the soul, people will turn their consciousness into liquid and any shape because of their own fragrance, and put them in every container called home. Home can not only be the end of the journey, but The starting point of spiritual exodus.





｜Brand Story｜

From OO—to HiOO

OO — I don’t know if it’s the one hundred and one hundred and second time. After the founder closed the door of the hotel, he smelled the smell that didn’t belong to him, and he sighed in disappointment. He made a vow to himself, This kind of sigh will definitely not happen for the one hundred and third time. This is the beginning of his fragrance creation, which stems from his unhappiness and self-willedness. Willful and omnipotent, try to please yourself with taste, smell hundreds of scents, it is not worth mentioning to achieve the goal, and everything is just right to satisfy yourself. Just because he understands very well that the instinct of animals is to divide the boundaries of safety by taste, and taste cannot make people at ease and comfortable, even if they are in the private area, they cannot rest assured to be themselves.

HiOO — this is what he expects everyone to say hello to when they return home. Imagine you open the door and say hello, with a relaxed and pleasant tone, follow behind Hi, in a comfortable circle, and put your name on the smell , without even opening your eyes, you can feel at ease with the comfortable fragrance.

At this moment, because of their own fragrance, people will turn their souls into a liquid state, into any shape they like, and place them in a container called home.