Taiwan's blue brand concept:
Taiwanese blue "Taiwan": local. Taiwanese blue is Taiwan's domestic fashion brand. Based on Chinese culture in mainland China, it is an organic blend of oriental, western and Nanyang styles, most capable of demonstrating Taiwan's multiculturalism for this generation.

Taiwan guest blue "off": humanities. Hakka is an extremely important part of the global Chinese culture. Hakka tradition is diligent, simple, attention to knowledge, life into nature. Taiwanese blue learn the traditional spirit, giving the creative era.

Taiwanese blue "blue": fashion. Blue shirt is Hakka traditional clothing, revealed in the frugal elegance and texture. Jane, Ya, Shi, Shang, it is Taiwanese blue desire to express the fashion style.