et seq. Nail Polish

et seq., meaning “in the following”, is a term that is used in paper references. Such referencing is normally used to acknowledge past researches or literatures in support of new findings. The brand et seq. decided to build this term into a whole new level. Instead of referencing the past to create new findings, we are using references to create colors. With our nail polish holder as a quill pen, et seq. wants the process of coloring nails to become a status of acknowledging what the past have given us. However, when the colors set on your nails, the acknowledgement became just an “et seq”, where the colors on you become the focus instead. et seq. wishes to bring resonance to your life, give courage for you to know yourself, but most importantly, invite you to reference et seq. to show your true color.