=Brand Concept=

"Creating a cheerful living Chichi Home." Design lively and interesting household items for life

We hope that every day is a lively and interesting little day, and life is no longer rigidly stylized. We use our imagination to incorporate rich Asian cultural elements into household items to bring every customer a lively and happy life experience.

There are a lot of interesting elements in Asian culture, such as Japanese family patterns, Korean totems, Chinese ink and blank spaces, Taiwanese aboriginal symbols, etc. We love such beautiful and rich Asian symbols and design them Into fabrics, soft furnishings, homewares, etc., try to reinterpret Asian culture with contemporary and interesting designs for home furnishings. At the same time, it provides design products such as recycled clothing, minimalist packaging, and a friendly environment.

※Minimalist packaging refers to shipping to every customer without using too much packaging (paper, box) without damaging the product.

=Logo origin==

The idea of building a home comes from the "ㄑ一ˋ" in Eastern culture.
When creating, we need to bring a little "to one", to slowly "stack one" for achievements, to "combine together" in the work atmosphere, and to have a "silent one" for teamwork. We hope that in this kind of creation Under the environment, we design lively and interesting household items and fabrics, hoping that the creativity and interest of the products will bring customers a happy and lively life every day.

The English Chichi home is a transliteration from Chinese. The pronunciation of Chichi is chosen because it is a bit playful and makes customers feel the lively and interesting brand symbolism.