Afoye | Afoye was established in 2024 in South Korea as a women's casual brand. It features a lineup that includes the brand's signature line and a special line with stud decorations, suitable for both everyday wear and special occasions. Additionally, it offers a handmade-based accessory line. This unique positioning has garnered support from young adult women in their 20s and 30s, who appreciate the brand's luxury yet trendy appeal. Afoye is celebrated for its craftsmanship and designs that aspire to blend traditional motifs with modern aesthetics, offering a sophisticated touch to everyday style.