Our story begins in 2004......



ad-lib stands for improvising with a carefree style. It tells the story of how we started off as a pipe dream and also deeply echoes with our way of thinking: “Life is Now” - do what you love now.

In our ongoing journey, fashion is less about clothes, all about self-expression – has been at the heart of ad-lib’s strategy. We embed the storytelling into our fashion design, as we believe it’s important for us to engage our customers emotionally. The customers who resonate with our philosophy can enjoy the freedom to express their style, identity, and personality.