【Taiwan Soul】Bold Packing Tape

【The Story Behind "Taiwan Soul"】 The "Taiwan Soul" series is a cornerstone of the Chong Zu brand. It originated from the "Taiwan Soul Say Yes To Taiwan" concerts held by Chong Zu's partners between 2000 and 2007. These concerts, themed around opposing annexation, resisting authoritarianism, and normalizing Taiwan's status as a nation, featured artists like Chthonic, Fire EX., WOBEI, Tizzy Bac, 1976, Da Ji, Pang Gu, and more. The strong yet spiritual lettering of "Taiwan Soul" was deeply loved by the audience, evolving from a concert logo into an independent brand. This led to the creation of merchandise such as flags, T-shirts, and badges. Over the years, the brand has collaborated with movements for Taiwan consciousness, marriage equality, and human rights to launch related products and fundraising initiatives.