[Basic stocking days are 7~14 working days]
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brief introduction:
Behind the production of advertisements, nothing but blood and sweat, laughter and tears.
The author of this book has been in the advertising production industry for 20 years. He has been promoted from PA to director and has seen many strange things in the industry. The book will introduce the different jobs in the advertising industry, as well as their bitterness and fun during the shooting. Of course, there are also interactions with customers, as well as introductions to the equipment for advertising production. There are tears in laughter-whether you are an insider or an outsider.
. There is a kind of meal time called Don't know when
. One of the biggest enemies of filming: kids
. The most secret of the radio
. When a star debuts, I don’t know how to do it
. Hair ads are exaggerated and must be balanced
Between calling Action and Cut, there is actually a lot of difference in advertising.
about the author:
Dou Ling, English name Penny.
Graduated from the School of Communication, Hong Kong Baptist University in 2000. After graduation, he joined Such Partners, the predecessor of the offlohi production company. He started as a production assistant, slowly studied in different positions, and later became an advertising director. He has directed more than 200 advertisements for different brands such as Octopus, Libena, Broadway, Canon and Wechat. Among them, the Nengdeli advertisement in collaboration with South Korean actor Lee Kwang-soo reached 1 million youtube clicks in a week; and the Priligy JJ-man advertisement has also won international awards.
In addition to shooting advertisements, in 2016, a Facebook page was set up to share professional information with fellow travelers who love advertising production.
Publication date:
2020-04
Finishing: Paperback
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[It’s not difficult to shoot commercials]
Author: bucket zero
Publisher: Extraordinary Publishing
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[About Extraordinary Publishing]
Extraordinary Publishing is committed to discovering young authors and interesting themes, providing readers with in-depth popular readings outside of the fast food culture, and hopes that everyone can fall in love with reading through beautifully bound books, and gain a bit of happiness and cultural knowledge. There are currently more than two hundred books published. Best-selling and award-winning works include "Hong Kong Lost and Found Office-100 City Marks to be found", "We all grew up in the housing estate like this", "Toy Doctor-those toy teachers Our Business", "Hong Kong Road Exploration-Road Signs x Traffic Design", etc.
