2026 – 365 Good Fortune Charms — Year of the Horse

Series Concept The series is built around the core theme of “Instant Prosperity and Good Fortune at the Doorstep.” Inspired by the auspicious symbolism of the Year of the Horse and New Year blessing phrases, traditional symbols of good fortune are reinterpreted through a contemporary design approach, creating an annual cultural creative collection that combines cultural meaning, visual identity, and collectible value. Series Overview The collection features 10 long-form golden horse bookmarks. Each design centers on a galloping horse motif, paired with different blessing phrases and refined design details, symbolizing prosperity, career growth, momentum, and personal advancement across multiple dimensions of good fortune. Design Concepts Inspired by the auspicious themes of the Year of the Horse, the series is developed through two distinct design directions: 1. Manifested Wealth × Action-Oriented Momentum Galloping golden horses are combined with diamond, ingot, and auspicious cloud elements, symbolizing value realization, timely opportunities, and good fortune taking shape. This direction conveys an action-driven vision of success—think it, act on it, achieve it. 2. Steady Accumulation × Career Blessings Golden horses are paired with copper coins, ruyi symbols, and flowing lines, representing steady progress, lasting fortune, and smooth endeavors, reflecting aspirations for long-term career growth and future development. Both design directions are independently conceived, with complete and distinct systems of symbolism, blessing language, and visual expression. They are not variations of a single form, nor reproductions of existing market designs. Blessing Phrases (10 Designs) Examples include: “Abundant Wealth,” “Instant Income,” “Orders Rolling In,” “Rapid Growth,” “Swift Success,” “Instant Prosperity,” “Outstanding Performance,” “All Goes Well,” “Funds Incoming,” and “Great Ambitions Ahead,” representing layered blessings for wealth, career success, achievement, and future growth. Release & Application Scheduled for release ahead of the 2026 Lunar New Year, the series is ideal as a New Year blessing gift, festive giveaway, or collectible keepsake. Designed to be carried and kept close, these charms accompany everyday life throughout the year, welcoming a year of prosperity and continuous good fortune.