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**Hua Yin—I will try anything that creates a positive impact on society.**
__With a background in social work, I want to pursue social contribution in a different way.__
"The space you are in now is where I grew up. My father built this shed himself using metal sheets and bamboo. The five trees in front were my childhood Christmas trees. This has always been a place for my family—to me, it is the home of my happiest memories." Whether it is the origin of the coffee estate or the name "Hua Yin," which combines the names of her maternal and paternal grandmothers, for Yu-Chun, this brand is the culmination of love from two families.
Having studied social work in college, Yu-Chun Yu made it her life's calling, but her love for home drew this Nantou native back to her roots. Why not use coffee to perform social work? Farmers need promotion, coffee shops need beans, so she organizes matching sessions; farmers need help sorting beans, so she teaches disadvantaged families and people with disabilities how to do it. "I try to embrace every opportunity. Instead of asking myself if it will be profitable, I ask if it will have a positive impact on society. If it does, I will try it." Because of this, she is known as "everyone's Yu-Chun"; whether it is farmers, baristas, or local residents, she is the first person they turn to for help.
"Everyone's Yu-Chun" has even been recognized as one of the "Top 100 Young Farmers." In coffee, in social work, and in love, Yu-Chun continues to forge her own path.
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**Coffee Under the Betel Nut Trees—Hua Yin Natural Process Coffee Beans**
__Beneath my father's betel nut trees, Hua Yin Coffee thrives on the love of two families.__
Yu-Chun planted nearly a thousand coffee trees in her family's old betel nut orchard. Under the shade of these trees, a girl once unfamiliar with farming grew into a recognized "Top 100 Young Farmer," using coffee as a link to exert social influence and promote Sun Moon Lake specialty coffee. Dried with the skin, pectin, and pulp intact, these natural process beans feature a ripe fruit aroma at the start and a substantial dark chocolate finish, making them perfect for hot drinks in winter or cold brews in summer.
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**Sipping the Taste of the Sea of Clouds—Hua Yin Washed Process Coffee Beans**
__From the morning cloud cascades to the evening's glass-like lights, a flavor that flows through the sea of clouds.__
Hua Yin Coffee Estate is located on the hillside of Yuchi at an altitude of 840m. Nourished by the abundant humidity of nearby Sun Moon Lake, it offers beautiful low-altitude cloud scenes throughout the year, from morning cloud seas to evening "glazing lights." Set against the red soil of Lugao, it yields flavorful, medium-to-low altitude coffee beans. The washed process involves removing the fruit skin, fermenting, and rinsing away the pectin before drying. While labor-intensive, this method results in a distinct fruit acidity, a tea-like finish, and a clean, refreshing profile.
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**Bird Hotel—Hua Yin Honey Process Coffee Beans**
__The fruit-laden bird-lime trees become a grand feast for various birds to forage.__
When the bird-lime trees at the entrance of the Hua Yin Estate bear fruit, they attract a variety of birds for a grand feast, making it a premier spot for birdwatching and a seasonal local landmark. In recent years, Hua Yin has committed to physical pest control in the orchard and gradually reduced the use of chemicals, contributing to the sustainability of the land and the future of these avian residents. The honey process, where the skin is removed but the pectin is left to dry, allows the sticky pectin layer to impart a honey-like sweetness, which, when paired with the acidity of a medium-light roast, creates a perfectly balanced sweet and sour flavor.
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■ Product Name: [Small Farmer Gift] Hua Yin Coffee Beans - Natural/Washed/Honey Process/2026 Gift Recommendation
■ Product Name: Hua Yin Natural Process Coffee Beans
Producer: Hua Yin Coffee Estate
Weight: 1/4 lb, 1/2 lb (two sizes available)
Ingredients: 100% Arabica Coffee Beans
Shelf Life: Best enjoyed within 6 months; store away from direct sunlight, high temperatures, and humidity.
■ Product Name: Hua Yin Washed Process Coffee Beans
Producer: Hua Yin Coffee Estate
Weight: 1/4 lb, 1/2 lb (two sizes available)
Ingredients: 100% Arabica Coffee Beans
Shelf Life: Best enjoyed within 6 months; store away from direct sunlight, high temperatures, and humidity.
■ Product Name: Hua Yin Honey Process Coffee Beans
Producer: Hua Yin Coffee Estate
Weight: 1/4 lb, 1/2 lb (two sizes available)
Ingredients: 100% Arabica Coffee Beans
Shelf Life: Best enjoyed within 6 months; store away from direct sunlight, high temperatures, and humidity.
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- ▪︎Natural Process Coffee Beans: Features a ripe fruit aroma at the start, with a substantial dark chocolate finish. ▪︎Washed Process Coffee Beans: Offers a crisp, clean fruity acidity with a black tea finish. ▪︎Honey Process Coffee Beans: Delivers honey-like sweetness paired with a medium-light roast fruit acidity. ▪︎SL34 Single Variety: High sweetness with distinct plum and prune flavor notes. ▪︎The perfect gift choice for the 2026 holiday season.
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