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Last year, Xinyuan Wenchuang cooperated with contemporary calligrapher-Teacher Yu Tongsheng
Breaking away from traditional paper and ink, combining the vocabulary of English calligraphy "Mouse&rat" with Kinmen Kaoliang Liquor and Spring Paste
The arrival of "Golden Rat Hug Wine" to promote the image of the New Year during the Chinese New Year
This year, with the image of "Xin Chou running the bull to welcome the Spring Festival", gin and spring stickers were issued
Also invited design master Professor Minglong You to co-design
The calligraphy mentions the characters with the Chinese and English collocation of "Cattle & Ben"
Calligraphy Aesthetics and Contemporary Aesthetic Design
Let the traditional festival no longer just be the same
Take a new step in embracing traditional culture
Xin Chou Ben Niu Spring Sticker "Cattle & Ben"
When the Lunar New Year first arrives, every household will put on a new spring sticker, in addition to the old cloth, the new year will be added.
Chinese and English calligraphy aesthetics and contemporary aesthetic design
Xin Chounian’s new hope, let us "run" to new heights!
"Calligraphy Artist Yu Tongsheng-Introduction"
He is a well-known contemporary calligraphy artist in Taiwan and the first Chinese calligrapher in English
Using English as a carrier, using traditional calligraphy techniques to show the contemporary spirit of "English Calligraphy"
He believes that the meaning of words and words
Make the writing of Pinyin characters have personality and emotional projection
It’s like the Western text turned to face the Eastern world, and the picture it constitutes is between English letters and Chinese characters
Not only the external material image, but more importantly the internal spiritual image
We can see the creators stand on the basis of traditional calligraphy
Faced with different writing systems and different strokes, the adventures and experiments you want to start
"Design Master You Minglong-Introduction"
You Minglong is one of the senior and representative figures in Taiwan's graphic design industry
Worked on the overall visual image design of the 2017 Taipei World University Games, and was good at Chinese character fashion design
His work has won many international design awards, including the famous German Red Dot Design Award
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- Xin Chou Ben Niu Spring Sticker "Cattle & Ben" When the Lunar New Year first arrives, every household will put on a new spring sticker, in addition to the old cloth, the new year will be added. Chinese and English calligraphy aesthetics and contemporary aesthetic design Xin Chounian New Hope Let us "run" to new heights!
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