About the brand concept

●Overall brand concept Considering the "freedom to switch between multiple identities" from a fashion perspective, she creates works with a unique worldview that go beyond the framework of traditional crafts, incorporating tsumami zaiku techniques. He imagines another version of himself that exists in another dimension, neither in the future nor the past, and creates works based on that person. The protagonist changes for each series, and the story begins with "Muei." ●Series 1 About "Dream Swimming"... We live in a world where we communicate through dress instead of language. In this world, we are born with colorless clothes, and gradually acquire color as we approach spiritual maturity. Red emerges at a time when self-formation undergoes rapid change, and it is the most emotionally tiring generation in life, but at the same time, it is the most vivid outfit. The sounds that replace words become like grains and appear in a shape similar to flower lover in the real world, and the stronger the feelings, the more gorgeous their appearance becomes. Makeup: Rimi Ura Body Paint/ HANAko Photo by Yuki Maniwa Model: Masaru Kaido Shinpei Sugino Hikaru Sakuma ● Series 2 About "Kefari"... Due to environmental changes on Earth, some people have tried to emigrate to other planets. The current trend among young people who have become avatars, leaving only their consciousness due to the limited living space, is to wear accessories made from the concept of "stress-free," inspired by their longing for the "work" that humans once did with their bodies (on their avatars, as they do not have actual bodies). Another popular element of virtual interior design is fetus motifs. Since humans have not had physical bodies for several generations since migrating, they display fetuses as mystical beings like altars. These accessories and ornaments are then turned into real-life pieces. About the name...Kefali is Greek for "head, thought, brain"