The 40th issue of OSAMU GOODS adult cute double cover random shipment

All joys and sorrows are inspirations in life People's preferences are a process of inner self-examination. When I was young, I collected the "love" of cartoon characters, whether it was the animation shown on TV, or simply being infatuated with illustration characters. Looking back at my childhood, I can find a moment of sustenance for cute things: Hello Kitty, Crayon Shin-chan, Atomic King Kong , a sticker on a pencil case or a doll hit in a night market, all have accompanied us to grow up. Pop culture is like the tide of the ocean, which sweeps in again every few years. The toys that were temporarily stored in the cardboard boxes of memories have now become the retro popularity of the Y2K generation. Snoopy and cool penguins suddenly come back to us. From the convenience store in the alley to the aviation industry in the sky, you can see the figure of their joint cooperation. The toys that cannot be bought with pocket money in childhood have become collections bought one by one with salary when they grow up. It turns out that decades have passed , we still can't resist those lovely things that used to accompany us to giggle. The "retro" for now was actually "popular" at the time, and the brand OSAMU GOODS spanning Showa, Heisei, and Reiwa is "fashionable to store retro first", and it is a witness An important seed of Japanese illustration IP cross-domain business cooperation. This brand that changed the illustration industry because it wanted to give its daughter a tasteful gift, has attracted many fans to join the fan club over the years. The product-oriented brand setting does not make people feel the sense of distance brought by business. , until the interview with Nishi Ayumi, who was a brand designer, mentioned: "This is a brand full of humanity that can laugh and cry." I suddenly realized that the characters in OSAMU GOODS are more important than dolls that always smile. Like your brothers and sisters, or yourself, they are not only cute, but also a kind of state of mind. Illustrations that depict life like this, no wonder after nearly 50 years, you can always find lovers who you met for the first time but fell in love with at first sight. This issue is titled "Adult's Loveliness", with in-depth interviews with the founding brand planning members of OSAMU GOODS, and the curatorial team that continues to tour the country in Japan, digging into the era spanning from 1970 to the present, brand designers, illustrators, How picture book writers follow the creator Harada Osamu to incubate the lovely origin together. Even though Harada had left in 2017, he still left the illustration school "PALETTE CLUB SCHOOL" located in Tsukiji Market, and continued to give birth to the next artist who changed the vision of Japanese illustration. Adult cuteness also includes personal taste. In the second half, "Adult's Cuteness" will bring professional enthusiasts "community activities". Bean pots, pudding, natural wine, and kawaii with a bitter taste are the healing power of mature flavors . At the same time, the illustrator Shuangshuangmao by SECOND was invited to talk with the creators of Honglin Lai, detailing the memories of Taiwanese and Japanese illustrations from the stationery overlord Casey to the traffic representative Malay tapir. There is a little easter egg in this special: ask the interviewees "the definition of cute". Some people think that it is the weeds in the corner, the expression of true feelings, and the pursuit of the ideal self, just like the famous saying of Harada: "There is a thin line between being pitiful and being cute." Sometimes a bad mood can be cute, just like OSAMU GODDS The crying character BETTY, lost a shoe, and everything will be fine after finding it. I hope that every good and bad can become a lovely inspiration in life.