**About the new creation of "Seven Three Tea House" 2021 Oolong Tea.**
**Mo Hong Oolong < Pinkoi X Qisan Tea Hall Joint Creation Tea>**
https://live.staticflickr.com/65535/51552742610_1f1d2c202e_b.jpg
**Reason for creation:**
Two years ago,**Design shopping website Pinkoi the brand's trademark recognition system (CIS)**from the original "lively, youthful, and cute" visual experience to "stable, neutral, warm, simple, textured and more international. "The brand tonality." At that time, the Pinkoi team came to the tea house to visit the Qisan Teahouse. During the period we discussed: "If Pinkoi has a flavor, how can Pinkoi, as a tea flavor creator, create and interpret a new generation of Pinkoi with the taste of tea?"
This is a very interesting subject and a challenge, and Qisan and the Pinkoi team have always been friendly, so Qisan readily accepted the invitation. From that time on, Qi San began to think about and trial-produce tea. Later, after more than a year of the epidemic, it affected the production and acquisition of some tea raw materials. Some tea embryos that we wanted to use to refine creation missed the season we originally set for production, and the taste and taste will be affected. If you want to stick to it, You can only wait patiently and wait until the next season to make it again. Therefore, this creative tea describing the texture of the new generation of Pinkoi brand has been delayed for some time, and it will not be possible to complete the creation of tea until this year.
However, it is a blessing to see if it is too bad.**This year coincides with "Pinkoi 10th Anniversary". It seems that it is also a good time to send this special gift to Pinkoi, the best design shopping website in Asia. "Happy 10th birthday to Pinkoi ~~~"**
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The choice of the place of production, the choice of the season, the choice of tea species, the determination of the degree of fermentation, whether to bake and scent, what aroma is added, and the final blending ratio determine the taste, taste, concentration and level. But don’t forget! A good tea also needs to take into account the final rhyme (aftertaste) before it can count. "The Possibility of Taiwanese Tea, Qisan Tea House"
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Before starting to create a tea flavor that can interpret the new generation of Pinkoi brand tonality, we designed a few questions for the Pinkoi team to discuss and answer.
**Question: If Pinkoi smells scent, what scent will it be?**
**Answer:**Fragrance description: mild ripe fruit, elegant floral fragrance with a hint of green grass. Tea metaphor: the first part has a fragrance similar to oriental beauty tea, and the latter part has Longjing.
**Question: If Pinkoi tastes good, what will it be like?**
**Answer:**Multi-layered flavor. The first mouth enters the throat and the last rhyme presents a different taste, and the latter part can bring surprises.
**Question: In terms of personality, what is the personality of the Pinkoi brand before and after the renewal?**
**Answer:**Before the renewal: lively, youthful, and cute.
After the renewal: calm, neutral, warm, simple, texture and international.
**Question: Please provide information about Pinkoi characteristics or philosophy.**
**Answer:**A brand new Pinkoi : Design the way you are. "Let anyone use good design to practice their own imagination of life."
Because I believe that everyone who has a design dream can achieve other people’s imagination of life, not limited to gender, style, ethnic group, and not limited to any background. We redesigned the trademark and used new brand colors to make Pinkoi more neutral, simple, international, more appropriate to convey the meaning of life, to express the core spirit of tolerance and diversity, respect for uniqueness, and satisfy everyone to find their own style in Pinkoi . Every life value you believe in is implemented into Pinkoi brand DNA keywords, so that Pinkoi towards a better self, and once again understand the meaning of life conveyed by the designers in the product concept.
**Pinkoi brand DNA: ``Insisting on the value of believing'', ``Focusing on local culture and Multiculturalism'', ``Exploring novelty'', ``Understanding connotation Understanding'', ``Inclusive and respectful'' and ``Practical Fulfilling'' ".**
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The following are the creative keywords sorted out by Qisan Tea Hall in the questionnaire:
**Keyword group 1: "There is no limit to gender, style, ethnic group, and not to any background background", "tolerant diversity", "respect for uniqueness" and "understand connotation".**
This means that we will not create with a single tea style or process, and the combination of aroma, taste and taste between the formulas needs to be unique and harmonious.
**Keyword group two: "internationalization" and "focus on local culture".**
This means that we will determine the fermentation degree of tea as the main tune of tea flavor to be in line with most international tea drinking habits, and must also be representative of Taiwan.
**Keyword group three: "warm", "ripe fruit", and "stable".**
These keywords determine the basic tonality of the color and taste of the tea soup.
**Keyword group four: "multi-level flavor", "green grass fragrance piece floral fragrance", "longjing".**
This group of keywords represents the special, familiar and favorite youthful taste and aroma of the creative tea party in the presentation of the main note.
**Main notes of tea flavor:**
In the statistics of world drinking tea, black tea accounts for the highest proportion, which is higher than 70%, and the remaining less than 30% is shared by green tea, oolong tea, black tea and white yellow tea. If Qi San wants to create an "international" tea, then black tea should be chosen for interpretation! However, Pinkoi also "focuses on local culture everywhere." It is representative of Taiwan, so there will not be only "black tea" as an option. Oolong tea = Taiwan; Taiwan = Oolong tea, can there be a local specialty oolong tea that is highly fermented and presents the characteristics of black tea? The answer is yes: "Taitung Red Oolong."
Therefore, the creation of Qi San chose the most fermented Taiwanese specialty tea "Taidong Red Oolong" as the main note for the interpretation of the flavor of Pinkoi tea. In the color of the tea soup, red oolong is between the oriental beauty and black tea. It has a bright orange-red color, a mild, warm and non-irritating taste, and a ripe sweet ripe fruit aroma. It also has an oolong mellow finish when it enters the throat.
In terms of the auxiliary design of the richness of flavor, Qisan Tea Hall uses Jinxuan (Taicha No. 12) planted in Nantou to make ball-shaped green tea and scented into Changhua flower beds. Created Taiwanese fragrant green tea. Baked with Taitung red oolong tea as the main note, adorned with Taiwanese fragrant slices and part of the fragrant oolong. This approach not only brings a diversified taste and taste, but also embellishes taste surprises and pleasures for drinkers.
**Pinkoi Oolong Tea from the brand's DNA: Orange-red tea soup with both the richness of black tea and the Pinkoi of oolong. The aroma is rich and rich, the taste is warm and neutral, and the final rhyme is mellow and variability. It is a multi-coordinated Taiwanese blended oolong tea. Such flavor inspiration comes from PinkoiDNA: Believe in value, local culture, explore novelty, understand connotation, tolerance, respect and practice.**
https://live.staticflickr.com/65535/51552064273_8471012723_b.jpg
**Jasmine Scented Highly-Fermented Oolong Tea. 〈Pinkoi X Qisan Tea Hall Joint Creation Tea〉**
Main flavor: Taitung Red Oolong
Same flavour: green tea, fragrant slices, fragrant oolong
Tea refining techniques: fermentation, scenting, baking, and perfect blending.
https://live.staticflickr.com/65535/51551830041_88a3307385_b.jpg
**Gardenia Scented Highly-Fermented Oolong Tea.**
Main flavor: Taitung Red Oolong
Same flavour: green tea, fragrant slices, fragrant oolong
Tea refining techniques: fermentation, scenting, baking, and perfect blending.
https://live.staticflickr.com/65535/51551030112_1631239fee_b.jpg
**Jasmine Scented Ti Kuan Yin Oolong Tea.**
Main notes of flavor: Tieguanyin Oolong
Same flavor: green tea, fragrant slices
Tea refining techniques: fermentation, baking, scenting, and matching.
Production area terroir / Taitung, Nantou, Changhua flower beds
Tea species / Qingxin Oolong, Jinxuan (Taicha No. 12)
Picking season / summer, autumn
Aroma / honey, lychee, apple, peach... and other ripe fruit aromas; green tea, jasmine, gardenia; caramel, milk chocolate, dried longan, ebony, cooked aroma
Flavor description / Orange-red tea soup with both rich black tea and oolong calmness. The aroma is rich and rich, the taste is warm and neutral, and the ending rhyme is mellow and changeable. It is a multi-coordinated Taiwanese blended oolong tea.
Tasting timing / At any time, both cold and hot soaks are suitable.
Quality specifications / Pass the national pesticide residue standard SGS inspection.
Baking degree/ light roasting
Fermentation degree / heavy fermentation
【Specification】
Gift box size: 30cm length)x20.5cm(width)x8.5cm(thickness)
Total weight of the gift box: about 700g, with a carrying bag
Shelf life: two years
Origin / manufacturing methods: Taiwan
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We believe that a good life can simply start with a cup of tea...
すばらしい一日はお茶から始まると信じています。
We believe that a perfect day begins with a simple cup of tea.
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