Autumn Sword Fish Issue 45: 100 Kinds of Japan I Want to Know 2024

Still in love with the spirit of exploration In 2014, with low-cost carriers just beginning to emerge in Taiwan, people could finally travel abroad affordably. Over 2.8 million chose Japan as their destination, prompting the Japan National Tourism Organization to acknowledge Taiwan's visitor numbers, which surpassed all other countries for the first time that year. Simultaneously, Japanese dramas were at their peak, with iconic casts revisiting hits like "HERO" and "Doctor-X" in sequels that garnered high ratings. The first 3D film adaptation of Doraemon, "STAND BY ME," was released in cinemas, and despite audiences adapting to its crisp animation style, the story still brought many to tears, evoking childhood memories. Newspapers were filled with news of MLB pitcher Daisuke Matsuzaka and parallel success stories like Kei Nishikori, the runner-up at the US Open, as Japanese sports figures captivated the world and inspired many. On television, AKB48 became Japan's highest-selling girl group for singles, and the "Kohaku Uta Gassen" (Red & White Song Festival) was hosted by the immensely popular Arashi, with the sensational comeback of Seiko Matsuda as the grand finale. It was in this same year, Heisei 26, that we launched "Autumn Sword Fish," Taiwan's first Japanese culture magazine. You likely have a friend who can recount their passion for Japanese architecture, railways, cuisine, travel, anime, or idols. Once known as "Jap-philes" (a term now outdated), they were captivated by all things Japan, finding endless avenues for research. This fascination stemmed not only from the deep historical ties between Taiwan and Japan but also from Japan's cultural dominance, as the entire Asian region was enamored with its avant-garde trends and enduring traditions. At the time, no dedicated Japanese culture magazine existed on the market. If we were to define our kind of Japan enthusiasts, perhaps we were those who appreciated the planning power and tangible charm of Japanese magazines. We offer our highest respect to Japan through the act of "making magazines." From editing to on-site reporting, photography to graphic design, we absorb the Japanese spirit while forging our own path. Japan is a proud nation that favors intriguing perspectives over mere imitation. This ethos is deeply ingrained in the core of "Autumn Sword Fish." Our content emphasizes exchange from a Taiwanese standpoint, infused with a touch of "projects that might even surprise Japanese people." Over 10 years, we've produced 45 special features, representing 45 distinct brainstorming challenges – a milestone we never imagined reaching when we began. From the Heisei to the Reiwa era, the landscape of popular culture has shifted. Japanese dramas are no longer the undisputed kings, and idols are no longer seen as untouchable. Japan has entered a period of lost youth. But are we truly no longer fascinated by Japan? Within our editorial team, comprised of individuals in their 20s, lively debates continue for the next feature. We've observed that in the trends of the past decade, "nationalism" is no longer the primary driver. Preferred music genres, fashion styles, and even aesthetic sensibilities now form distinct "vibes" that transcend borders and categories. What we truly love is the thrill of discovering new things, the excitement we feel within ourselves. In 2024, "Autumn Sword Fish" moves beyond the scope of its debut issue, "100 Kinds of Japan I Want to Know." We elevate culture to a form of consciousness, delving into its essence to define the next decade: "The reasons we love Japan still exist."