[Try the new taste of Taiwanese tea] Jasmine Oolong | Pinkoi 10th anniversary co-branded tea design

**Qisan Tea Hall is one of the few tea brands in Taiwan that has the ability to create and blend tea. Coinciding with the 10th anniversary of Pinkoi, Qisan Tea Hall and Pinkoi jointly designed and collaborated on tea styles. The project that lasted for more than a year was finally revealed.** **About the new creation of "Qi San Tea Hall" 2021 oolong tea.** This is a series of new craft creation series with Taiwan's highly fermented oolong tea as the main flavor, brown orange red, soft tea feeling, and roasted and scented. It is hoped that through the creation of this series, Taiwanese oolong tea will have more flavors and appearances, and attract more people to love oolong tea. Because, oolong tea table can represent Taiwan tea; Taiwan = oolong tea, oolong tea = Taiwan. **Jasmine Oolong < Pinkoi X Qisan Tea Hall Jointly Created Tea>** https://live.staticflickr.com/65535/51552742610_1f1d2c202e_b.jpg **Reason for creation:** **The previous year, the design shopping website Pinkoi**adjusted the brand's trademark identification system (CIS) from the original visual experience of "lively, youthful, and cute" to "steady, neutral, warm, simple, textured and more international." ” brand tone. At that time, the Pinkoi team visited the teahouse and asked, "If Pinkoi has a taste, how would Qisan create an interpretation with the taste of tea?" Before starting to create, we provided a few questions for the Pinkoi team to discuss and answer. **Question: If Pinkoi smelled, what would it be?** **Answer:**Aroma description: Mild ripe fruit, light and elegant with a hint of grassy flakes and flowers. The tea metaphor: the first section has the aroma similar to Oriental Beauty Tea, and the second section has the aroma of Longjing. **Question: If Pinkoi tastes good, what does it taste like?** **Answer:**Multi-layered flavors. The first mouth entry and the last rhyme present different tastes, and the latter part can be full of surprises. **Question: In terms of personality, what was the personality of the Pinkoi brand before and after the rebrand?** **Answer:**Before rejuvenation: lively, youthful, lovely. After the rejuvenation: calm, neutral, warm, simple, textured and cosmopolitan. **Question: Please provide information about Pinkoi traits or ideas.** **Answer:**A brand new Pinkoi : Design the way you are. "Let anyone use good design to practice their imagination of life." Because I believe that everyone who has a design dream can achieve the imagination of others in life, not limited to gender, style, ethnic group, and not limited to any background. We redesigned the logo and used new brand colors to make Pinkoi more neutral, simple, international, and more appropriate to convey the meaning of life, express the core spirit of inclusiveness, diversity, and respect for uniqueness, so that everyone can find their own style in Pinkoi . Every life value you believe in is implemented into the Pinkoi brand DNA keyword, allowing Pinkoi to move towards a better self, and once again recognize the meaning of life conveyed by the designers in the product concept. --- The following are the creative keywords that Qisan Tea Hall climbed and combed out of the questionnaire: **Keyword Group 1: "Not limited to gender, style, ethnic group, and not limited to any background", "Tolerance to diversity", "Respect for uniqueness" and "Understand connotation".** This means that we will not create with a single tea type or process, and the combination of aroma, taste and taste between each recipe needs to be unique and harmonious. **Keyword group 2: "Internationalization" and "Focus on local culture everywhere".** This means that we will determine the fermentation degree of tea production as the main tone of tea flavor to be in line with most international tea drinking habits, and at the same time, it must be representative of Taiwan. **Keyword group three: "warm", "ripe fruit", "calm".** These keywords determine the basic tonality of the color and taste of the tea soup. **Keyword group four: "multi-layered flavor", "grass fragrant fragrant flower fragrance", "longjing".** This group of keywords represents that the creation of tea party embellishes some special, familiar and beloved youthful tastes and aromas in the presentation of the main flavor. **The main notes of tea flavor:** In the statistics of drinking tea in the world, the black tea market has the highest proportion. Therefore, black tea is the most "international" tea. However, oolong tea = Taiwan; Taiwan = oolong tea, can there be a Taiwanese oolong tea that can show the warm characteristics of black tea in flavor? The answer is yes: "Taitung Red Oolong". Therefore, this time, the creation of Qisan chose the Taiwanese specialty tea "Taitung Red Oolong" with the highest degree of fermentation as the keynote for the interpretation of the Pinkoi tea flavor. In terms of color of tea soup, red oolong is between Oriental Beauty and black tea, with bright orange-red color, mild taste and ripe sweet aroma, and has an oolong glycol finish after entering the throat. **The flavor is the same:** In the auxiliary design of flavor richness, Qisan Tea Hall uses Jinxuan (Taicha No. 12) planted in Nantou to make spherical green tea and scented it into Changhua flower beds. Create a Taiwanese fragrant green tea. Baked with Taitung red oolong tea as the main note, garnished with Taiwanese fragrant tablets and some fragrant oolong tea. This approach not only brings a variety of tastes in taste, but also embellishes the surprise and fun in the taste when drinking tea. https://live.staticflickr.com/65535/51552064273_8471012723_b.jpg **Jasmine Scented Highly-Fermented Oolong Tea. < Pinkoi X Qisan Tea Hall Jointly Created Tea>** **It combines the richness of black tea with the glycolic qualities of oolong.** The orange-red tea soup is decorated with youthful jasmine fragrance, warm and neutral in taste, and a mellow and mellow finish. It is a multi-balanced Taiwanese blended oolong tea. Honey, lychee, apple, peach... etc. ripe fruit; green tea fragrance, jasmine, gardenia. Main flavor: Taitung Red Oolong Flavors are the same: green tea, fragrant tablets, fragrant oolong Tea refining techniques: fermentation, scenting, baking, and matching. ------- We believe that a good life can simply start with a cup of tea... すばらしい一日はお茶からstarting まると信じています. We believe that a perfect day begins with a simple cup of tea.