1.618 Golden Ratio Paper Clip – Find the Golden Ratio in Design and Life as a Bookmark

The Golden Ratio "φ" 1.618 is a classic mathematical constant, a sequence of numbers that has been revered as a symbol of beauty since ancient times. Yuan Design Studio introduces the 1.618 Golden Ratio Paper Clip, inspired by this iconic proportion. We hope this design serves as a gentle reminder for modern individuals to occasionally slow down and appreciate the beauty around us. https://live.staticflickr.com/65535/51359336909_cdf2d28167_b.jpg **Three Designs of the 1.618 Golden Ratio Paper Clip:** https://live.staticflickr.com/65535/51357858477_4223ea1585_b.jpg https://live.staticflickr.com/65535/51359621430_f30d5cfb15_b.jpg https://i.pinimg.com/originals/62/3d/20/623d200127a222e2ab151bac919e56f6.gif **Design Concept** As technology advances, it frees up our time for more activities. However, a fast-paced lifestyle hasn't necessarily led to greater happiness; instead, it often causes us to overlook the simple joys in our surroundings. **Therefore, it's time to slow down, look around, and discover the beauty that awaits our appreciation.** https://i.pinimg.com/originals/a9/a8/81/a9a881adf19943555c4c51d4ee243a1f.gif 1.618 "φ", known as the Golden Ratio, is found everywhere in nature and our daily lives, long associated with beauty in art and design. Much like π (pi) at 3.14, its presence can be traced from Leonardo da Vinci's Vitruvian Man, the Parthenon, the Eiffel Tower, the Nautilus shell, to the spiral galaxies in the universe. The Golden Ratio exists in art, architecture, design, nature, and even in the everyday arrangement of leaves on a plant—its beautiful trajectory is ever-present! The 1.618 Golden Ratio Paper Clip is more than just stationery; it's a symbol, reminding us not to forget to pause amidst life's rush and truly appreciate the marvels of nature and the aesthetic values inherent in classic architecture and art. **You might find that the world isn't as daunting as it seems.** https://i.pinimg.com/originals/ae/5c/2b/ae5c2b7e5a76aaf8fc5151e357120554.jpg A paper clip/bookmark is one of the most lightweight and frequently used stationery items. Thus, when designing the 1.618 Golden Ratio Paper Clip, we combined the classic Golden Rectangle, Circle, and Triangle with the form of a paper clip. This transforms the 1.618 Golden Ratio Paper Clip into a portable tool, assisting you in applying this classic proportion to your designs or artwork to enhance visual harmony and aesthetic appeal, much like how the "rule of thirds" grid lines in photography aid in improving image composition and balance. https://i.pinimg.com/originals/9d/d9/47/9dd94783739ba948a41c4f90d591db4f.gif **Lightweight and portable, the Golden Ratio Paper Clip can serve not only as a bookmark but also as an aesthetic aid, allowing you to discover the Golden Ratio in design and life at any moment. You may find inspiration is all around you.** https://i.pinimg.com/originals/c5/e8/ce/c5e8cebea1ea1acddac741a9b581f175.jpg Dimensions & Materials **The 1.618 Golden Ratio Paper Clip set includes 3 designs – the Golden Triangle, Circle, and Rectangle, crafted from two distinct metal finishes:** https://i.pinimg.com/originals/02/32/7c/02327ce41f3414f7538d67a660898071.jpg Matte Black – Crafted from stainless steel with a sandblasted matte black finish. The coating is durable and offers a unique tactile experience, providing a striking contrast against white paper. **Glossy White – Made of brass with a glossy white finish. As time passes, the elegant brass color will gradually emerge, creating a subtle interplay of white and brass.** https://i.pinimg.com/originals/8d/cc/67/8dcc6701ff0110ff98bb060fd99abd42.jpg The glossy white coating will fade over time, revealing the brass color underneath. https://i.pinimg.com/originals/43/a9/e1/43a9e1e90b1793531baa0cd621ab67a4.jpg https://i.pinimg.com/originals/7d/d7/41/7dd741f685750588a2808c13c948c49e.jpg The sandblasted matte black coating gives the 1.618 Golden Ratio Paper Clip its distinctive textured surface. https://i.pinimg.com/originals/f0/fb/94/f0fb947bd37ed6ea4199e810ca4496d8.jpg https://i.pinimg.com/originals/4f/ca/2b/4fca2b7e368b1ee27a87739bff5ca8c2.jpg The packaging for the 1.618 Golden Ratio Paper Clip is made entirely of paper, making it recyclable and reducing environmental impact. https://i.pinimg.com/originals/67/3f/91/673f910fe6593ec1f0bc8b69dd021da0.jpg https://i.pinimg.com/originals/b0/55/3f/b0553f3f9b4d28c9f2dbb53c448dc02c.jpg **φ Phi is...** While we may not have a definitive rulebook for what constitutes good or beautiful design, there is a mathematical approach that can help us create more engaging and visually pleasing compositions – the Golden Ratio. We are certainly not mathematicians, but we aim to explain the Golden Ratio in the simplest way possible. The Golden Ratio is a special number, approximately equal to 1.618. This ratio is derived from the Fibonacci sequence, a series of numbers found naturally, appearing everywhere from the count of leaves on a tree to the shape of a seashell. When a line is divided into two parts, the ratio of the whole line (a + b) to the longer section (a) is equal to the ratio of the longer section (a) to the shorter section (b). The diagram below illustrates this principle: https://i.pinimg.com/originals/bc/ff/7a/bcff7ac36e048e4f43a8d514af9283f5.jpg In other words, the Golden Ratio Φ represents a relationship between two or more objects. If we have two lines, one measuring 1 meter and the other 1.618 meters, these two lines are in the Golden Ratio. https://i.pinimg.com/originals/e6/53/7f/e6537f05a5240feecb3200b2680255d2.jpg The Golden Ratio Φ is not only found in nature but has also been widely applied throughout history in fields such as architecture, fine arts, and photography to create visually appealing designs. If we view the world through the lens of the Golden Ratio, we discover incredibly beautiful scenes. https://i.pinimg.com/originals/e2/a0/f6/e2a0f6ba98ebed7677495baec02e2271.jpg