Fa Ka Je | How Hong Kong Advertised in the Past | Taiwan Exclusive

***This product only ships to Taiwan Author: Fa Ka Je Publisher: Bright Light Culture Size: 150mm x 210mm Pages: 232 ISBN: 978-988-8884-07-0 Publication Date: June 2024 [Introduction] The revised edition of "Quirky Old Hong Kong Advertisements" includes a new section, "How to Speak Hong Kong Cantonese," with at least one piece of content related to Hong Kong Cantonese for each old advertisement. Looking at these old ads, you might guess what they're selling, but you might not guess how they were advertised! Fa Ka Je, a veteran media personality, primarily produces crime shows. However, while searching for old materials, she's often drawn to things from the past, leading her to create the nostalgic program "99 Years Ago: Strange Tales." The debut of the "99 Hong Kong Series" came from discovering old advertisements while researching cold cases in old newspapers. Fa Ka Je believes, "Old advertisements reflect the everyday life, ideology, values, and social development of Hong Kong in past times. If you, your parents, or your grandparents experienced that era, you will find your roots in this book. You'll find the 'product' that you cherish without needing anyone to hard sell it – Hong Kong!"