Bus Story | Text: Wu Bolin, Tan Xiaoqing; Photos: Clayton, Wing

Title: "The Story of the Bus" Hong Kong Brand Museum – Bus Story Authors: Wu Bolin, Tan Xiaoqing (text) Clayton, Wing (photos) Category: Children's Books / Hong Kong Stories Price: HK$148 Book width: 185 mm (w) x 230 mm (h) Binding: Hardcover Content pages: 64 pages ISBN: 978-988-79669-8-2 Publisher: Jumping Grid by Lattice Box Studio, Toast Publishing －－－－－－－－－－－ A book to take you through: The background history of Hong Kong buses, the conceptual design of bus brands, The progress and development of the bus industry, various interesting knowledge and scientific experiments about buses... ***Accompanied with the book: "Hong Kong Map of Bus Version" 70cm Collectible Banner Poster!*** －－－－－－－－－－－ Bus is an important means of transportation in our daily life! Different bus routes lead us to different places in Hong Kong! So, do you know the little history of bus development in Hong Kong? Which bus companies in Hong Kong provide daily services to the public? What are the daily duties of a bus driver? How much do you know about the inside and outside structure of the bus body? Let's discover all kinds of interesting knowledge and scientific experiments about buses, shall we? ~Welcome everyone, big or small, to enter the "Story of the Bus" exhibition hall of the "Hong Kong Brand Museum" together! ~ ｜Hall 1・History of Hong Kong Bus｜ ｜Hall 2・Hong Kong Bus Brand Story｜ ｜Daily life of Hong Kong buses in Hall 3｜ ｜Hall 4・Bus fans need to know｜ ｜Hall 5・Little Laboratory｜ ~ READY? GO!!!! ~ ******************* Dear friends and children: Hello everyone! I'm Poppy, one of the bus family members! First of all, let me test everyone: When did the bus first appear in Hong Kong? It turns out that more than a hundred years ago, Hong Kong had its first bus operation. From the 1970s to the 1980s, Hong Kong's bus industry flourished, with routes covering Hong Kong Island, Kowloon and the New Territories, and it was also the era when a variety of bus models flourished. Hong Kong has a small land and a large population, and the citizens have a strong demand for transportation. In 1949, during the British colonial era, Hong Kong introduced double-decker buses that symbolize "London". Today, double-decker buses, which are lightweight, fuel-efficient and can carry a large number of passengers, have become one of the important means of transportation in Hong Kong and are closely related to the lives of the general public. Here, on behalf of the members of the Bus family, I welcome you to the "Story of the Bus" exhibition hall. Together with you, I will discover the history of the development of Hong Kong's bus industry, related brand stories, and various interesting facts about buses. Are you ready? bus stop sign *wave lollipop *The early bus stop signs were made of an iron pillar, a round iron plate, and a bus wheel as the base, commonly known as "wave board candy". －－－－－－－－－－－ About the establishment of "Brand Museum" The publishing project launched in the name of "Hong Kong Brand Museum" will be launched in 2020! We love the museum in the city because it is a space for culture and inheritance, and a place for exchange and learning between generations. However, although commercial brands play an important role in regional history and cultural development, the relationship between brands and exhibits in public museums is often not fully expressed, and even deliberately erased in order to "avoid suspicion". We promote the establishment of the "Brand Museum" in Hong Kong, with the purpose of rediscovering exhibits and content related to Hong Kong brands, so as to reflect the intangible cultural heritage of Hong Kong's spirit, to achieve inheritance and think tank sharing, just like a trip, and get a happy experience from it , and learn related knowledge. The "Brand Museum" is carried out in the form of a non-physical exhibition hall. In addition to avoiding the consumption of disproportionate resources on the land of Hong Kong, which is an inch of land, we also hope to focus on cross-platform methods such as books and websites, so that adults and children can It is easy to find the "neglected" memories of Hong Kong, to know and experience the real history, product design and unique business stories of Hong Kong brands. Through each themed story in the "Brand Museum" series, we hope to showcase the unique background history, product creativity, related design aesthetics, industry development and product science knowledge of different local brands, so that the outstanding and unique Hong Kong brand stories can be passed on go down. We believe that the imprint of each Hong Kong brand story can enrich children's historical and cultural cognition of this homeland, and learn to appreciate people and things that are often overlooked in life. A brand is a story: Children can learn about the spirit of Hong Kong from the development process of the brand Brand is culture: the development trajectory in different ages is closely linked with life Brands are Everyday: Mastering the Industries and Understanding How to Cope with Everyday Life Brand is taste: Cultivate aesthetics and appreciate creative design works from an early age Brand is inheritance: it is the story and value of every generation of Hong Kong people's hard work Through the "Brand Museum" series of local original parent-child shared reading books, parents and children are expected to deepen their understanding of local brands rooted in Hong Kong, as well as the interesting stories closely related to our lives. Welcome to the "Brand Museum" and join the follow-up extended reading platform! －－－－－－－－－－－ About the Author {text author} ・Sharon Lam｜Wu Bolin University lecturer, author of Hong Kong advertising and branding book series. Founded the "Advertising 101" website in 2007, started writing under a pseudonym, and published articles on marketing and advertising in different media. Wu Bolin has published more than a dozen books on advertising, marketing management and branding, among which the "Advertising 101" series has been ranked in the annual Top 1 bestseller list of the "Business Book Department" of the bookstore. She manages, teaches marketing communication and executive courses at the university, and also participates in corporate training; she is currently a lecturer at the School of Journalism and Communication, The Chinese University of Hong Kong. Wu Bolin loves to read and travel. Over the years, the designated tourist attractions are museums and supermarkets. As a mother of two, I love to explore creative and playful ideas with my children. This time, I hope to curate the first "Brand Museum" project in Hong Kong, so that interesting and life-integrating Hong Kong brand stories can be transformed into innovative children's books and unique experiences. Activities, both children and adults can enjoy more wonderful parent-child time together. ・Marie Tam｜Tan Xiaoqing A native of Hong Kong, he has participated in brand projects in different industries in the advertising industry in Hong Kong and the Mainland, and is also engaged in children's art education. I have a daughter, and the way of educating children is to take them to see and feel the world. I have been trying different ways to create a world suitable for children's growth, and because of this, I fell in love with children's literature, children's education and children's art. {drawing author} ・Clayton Chau Member of Japan Association of Illustrators, member of Hong Kong Association of Illustrators. He is a full-time illustrator and has been engaged in design and art work for many years. He has participated in film and TV advertising set work, stage production, and various shopping mall decoration design and production. Together with Wing Lo, he is a founding member of Rong Art Studio. He co-creates the authorized character brand - lolohoihoi stories, paintings and various productions. He is the main writer of lolohoihoi; he is now a lecturer at the Hong Kong Academy of Animation. ・Wing Lo Member of Japan Association of Illustrators, member of Hong Kong Association of Illustrators. Hong Kong creator and senior graphic designer, has been engaged in the design industry for many years, and has participated in film work, TV commercials, stage production, etc. Now actively working with Clayton Chau to create lolohoihoi stories, paintings and various small hand-made products. She also creates Itchyhands series in her own independent style, a brand with unique artistic style. －－－－－－－－－－－ {Table of contents} Welcome to the Bus Story Pavilion! Hall 1・History of Hong Kong buses ・Back to when there is no bus／12 ・From Kowloon／14 ・The Birth of a Franchise／16 ・The emergence of double-decker buses／18 Hall 2・Hong Kong Bus Brand Story ・KMB Brand Pavilion／22 ・NWFB and Citybus Brand Pavilion／24 ・Guanzhong Bus Brand Pavilion／26 ・Hong Kong Bus Brand Tour／28 Hall 3・Daily life of Hong Kong buses ・Bus route ABC／32 ・A glance at bus equipment／34 ・A day in the life of a bus driver／36 ・Enter the bus terminal／38 ・Deconstruction of the bus factory／40 ・Pay fare by bus／42 ・Pledge to Hong Kong people／44 ・Mobile advertising on the road／46 Hall 4・Bus fans need to know ・Hong Kong buses of different eras／50 ・Be a civilized little passenger／52 ・Bus 101／54 ・Earth Bus Major League／56 Hall 5・Little Laboratory ・Experience Newton's law of inertia! /60 ・How can bus washing be environmentally friendly and water-saving? /61 －－－－－－－－－－－