Yirgacheffe / Musk Toffee Washed / Light Roast / Aromatic / Coffee Beans / Drip Bag

【 Yirgacheffe ∅ Musk Toffee Washed 】 | Sidang's Quick Take | This year's top pick, with a juicy white grape essence! - | Region | Africa > Ethiopia > Yirgacheffe | Producer | Inbo Coffee Selection | Variety | Indigenous Mixed Heirloom | Processing | Washed | Roast Level | Light Roast | Flavor Profile | White floral notes, tangerine aroma, sweet and tart white grape juice, honey lemon black tea 12/2 Notes: Following "Jing Jing Bean Merchant," Taiwan has another bean importer worth purchasing from – #InboCoffee! This company's specialty lies in its meticulous approach to processing methods, refining traditional techniques and coordinating them with origin characteristics. The "Musk Toffee Washed" introduced this time is not a name we coined. We'll share more information to explain this and discuss the current challenges faced by Taiwanese green bean importers. 1. Importing delicious coffee and clearly describing it leads to immediate imitation and resale. 2. It can easily lead to the perception that "a certain processing plant" isn't as good as it sounds. The first point is easy to understand; everyone wants to profit from what sells well. However, it's a difficult path for trading companies that painstakingly source great beans, especially in Taiwan's small market. Therefore, adopting a series positioning, much like "apparel brands," can solve these problems effectively. Taking "Musk Toffee Washed" as an example, I, little M, really enjoyed it this time and frequently shared this coffee with friends. The brand is gradually gaining recognition in the market. If other bean importers imitate it, the original brand can openly address their commercial ethics. And each year when sourcing beans, by finding the coffee that best matches this flavor profile among hundreds of samples, it can be designated as "Musk Toffee Washed." A brilliant business model, with two points hidden within that we can observe together. 1. Lack of Information Transparency The core tenet of "Third Wave Specialty Coffee" is complete transparency. You can trace a batch number back to the exporter, processing plant, or even the specific smallholder farmer. However, consumers and roasters are now largely unaware of this. You can only trust that the brand will act conscientiously and deliver quality and flavor that lives up to its reputation. This situation has persisted for about five years. Each year, we become increasingly cautious when purchasing "branded" beans, as they don't always meet expectations or prove to be a top selection! 2. Imbalance Between Upstream and Downstream This year, we also encountered issues with returns and have re-established direct sourcing from origins. Comparing these experiences has been insightful. Each purchase silently influences the future you care about. Setting aside more radical environmental perspectives, our values deeply believe that individuals who excel at their craft deserve to be treated well, earn fair compensation, and live relatively stable lives. When purchasing products through intermediaries (so-called importers), we have no idea how much profit the producers, transporters, or even service providers actually receive. This lack of transparency casts a shadow over everyone doing good work. If successful, only the importer gains recognition. Of course, they also bear significant pressure and make considerable efforts (which is absolutely acknowledged). We can only optimistically hope for more balance in this area in the future, leading to overall industry improvement. That's all for now! *Grinding service available *Please specify your brewing equipment in the notes. Grinder model used is EK 43. e.g., Pour-over, Conical dripper + filter paper