Italy IFI Postcard - Colosseum

https://cdn.store-assets.com/s/252406/f/6792918.png - The Istituto Fotocromo Italiano (IFI), founded in Florence in 1928 by engineer Vincenzo Balocchi, was established by the Italian Society of Photographers. Balocchi, a renowned amateur photographer and former art director at Fratelli Alinari, also engaged in related engineering research. - Today, IFI remains under the leadership of the same family, with every product embodying an authentic Italian heritage. The entire process, from the materials and design to production and printing, is meticulously carried out in Italy. Even the paper used is fine Italian art paper, chosen to perfectly showcase the printed colors and to echo the rich, enduring artistic styles of Italy and other European nations. - For IFI, a rich tapestry of nostalgic aesthetics and regional character defines their creative direction. Their work spans diverse themes, from opera and cinema to advertising, architecture, and classic literature, each piece distinctly reflecting a vibrant and comprehensive artistic vision. These images invite us to imagine the atmosphere of bygone eras. If you find yourself captivated by the charm of medieval Europe, IFI's collections may offer a wealth of inspiration.