Sanjun Issue 26: Design Principles

"Sanjun" Issue 26: "Design Principles" As the 2020 Tokyo Olympics approached, many recalled the grandeur of 1964. Yusaku Kamekura, the father of modern graphic design, created Olympic posters that year, using the symbolic crimson of the Japanese flag against the golden Olympic rings. This design embodied traditional Japanese aesthetics while establishing a minimalist Japanese design style. In the post-war era of reconstruction, Japan not only undertook extensive construction projects but also was determined to leverage design as a means to foster a better life. Embodying this belief, the Japan Institute of Design Promotion, established by the Japanese government, launched the Good Design Award in 1957. For over 60 years, it has educated the public on understanding design and has recognized innovative products, architecture, regions, and services. It stands alongside Germany's Red Dot and iF as a world-renowned design award. In recent years, several Taiwanese works have garnered attention and awards from the judges. The Good Design Award, which has historically been exclusive to overseas media, granted "Sanjun" unprecedented access to its judging process. This issue delves into the key concepts of good design as perceived by the judges. It also features discussions on good design with Fumie Shibata, the lead organizer; designer Issey Miyake; and Noriko Kawakami, the deputy director of 21_21 DESIGN SIGHT. The issue deconstructs the design thinking behind this year's Grand Award and Gold Award recipients, including a review of the Taiwanese design landscape over the past decade. Design is not the exclusive domain of designers; it is a tool for the public to share and practice the pursuit of beauty and a better life. In response to the burgeoning energy of Taiwanese design, "Sanjun" presents "Design Principles," the final installment before 2020, offering a rediscovery of design. This issue draws from Japan's experience to reflectively explore the unique landscape of Taiwanese design.