The Story of Soyabean | Text: Sharon Lam, Marie Tam ; Illustrations: Lon Lee

Book Title: The Story of Soyabean Series: Hong Kong Brand Museum Authors: Sharon Lam, Marie Tam (Text) · Lon Lee (Illustrations) Category: Children's Books / Hong Kong Stories / Food Culture / Life Skills Price: HK$148 Dimensions: 185 mm (w) x 230 mm (h) Binding: Hardcover Pages: 64 pages (Full color, with pull-out pages) ISBN: 978-988-79670-8-8 Published by: gezi workstation, Tomato Publishing -- Highlights -- Silky smooth and nutritious, tofu is a favorite for many, young and old! Tofu and various soy products frequently grace our tables. Do you know who invented tofu? How is tofu made? How do local Hong Kong soy product factories and companies operate? What tofu-based dishes have you tried? Come, let's explore through this book: Discover fascinating knowledge and food culture surrounding tofu and soy products. Understand the development of soy products from ancient times to the present. Journey from wet markets to supermarkets to find a wide array of soy products. Then, head home to sprout your own bean sprouts, create desserts, and even conduct a simple science experiment on coagulation! ~ Welcome, everyone, to the exhibition hall of "The Story of Soyabean" in the "Hong Kong Brand Museum"! ~ Hall 1: The Origins of Soy Products Hall 2: Brand Stories of Hong Kong's Soy Industry Hall 3: Creativity in Hong Kong's Soy Product Brands and Packaging Hall 4: Little Known Facts, Big Meaning in Soy Products Hall 5: Tofu Kid's World Tour Hall 6: Little Laboratory ----------- {Table of Contents} Hall 1: The Origins of Soy Products ・Ancient Inventions ・How to Make Tofu? Hall 2: Brand Stories of Hong Kong's Soy Industry ・The Birth of a Tofu Factory ・Tofu Stalls in the Market ・"Milk" for Everyone: Affordable Nutrition ・A Myriad of Soy Products ・Hong Kong Stories Told Through Soy Product Advertisements Hall 3: Creativity in Hong Kong's Soy Product Brands and Packaging ・The Production Line of a Tofu Factory ・Packaging for Boxed Tofu ・Packaging for Bottled Soy Drinks Hall 4: Little Known Facts, Big Meaning in Soy Products ・The Tofu Family ・The Growth of a Soybean ・Soybeans: A Treasure Trove ・What Are Soy Products? ・Soy Milk, Soy Drink, and Soy Milk Beverage ・"Tofu" That Isn't Tofu Hall 5: Tofu Kid's World Tour ・Tofu Kid's Asian Journey ・A Chinese Tofu Feast ・In Search of Hong Kong's Tofu Factories Hall 6: Little Laboratory ・Sprouting Bean Sprouts ・The Science of Tofu ・Bean Kitchen ------------ {About the Authors} {Text Author} ・Sharon Lam An author of a series of books on advertising and branding in Hong Kong, and a brand strategy consultant. Since 2007, she has published over ten books on market management. Her "Advertising 101" series topped the bestseller list in the "Business Books" category at Eslite Bookstore, Hong Kong, for an entire year. Her recent publications, "Super Marketing" and the children's picture book "The Story of the Bus," received the "2021 Hong Kong Publishing Biennial Awards - Publishing Award" in the "Business & Management" and "Children's Books" categories, respectively. Sharon previously served as a university lecturer, contributing to corporate training and managing marketing communications and executive programs at universities in Hong Kong, the UK, and Australia. She has a passion for reading and travel, and for many years, she has enjoyed exploring creative play with her children and visiting museums and supermarkets worldwide. Through curating her first "Brand Museum" project, she aims to transform engaging and relatable brand stories into innovative children's literature and unique experiences. This allows both children and adults to effortlessly understand social and cultural heritage while enjoying precious family time together. *** ・Marie Tam A native of Hong Kong, she has accumulated years of experience in brand planning within the advertising industries of Hong Kong and mainland China, and has worked in marketing for the children's art and education sectors. In 2019, she co-published the award-winning children's picture book "The Story of the Bus" with Sharon. As a mother of two, she believes children need to see and experience the world, discovering its beauty through books. Her hope is that through children's picture books, more children rooted in Hong Kong can appreciate the beauty of their home. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ {Illustrator} ・Lon Lee Lon Lee founded Carrousel Studio in 2010, a design studio primarily offering illustration, art direction, brand design, and book design services. In addition to collaborating with numerous brands, Lon, passionate about creation, has published several children's storybooks in the UK, Australia, and Hong Kong. Her works have been translated into over ten languages, including the "Together Stories" series of eight books for the Children's Cancer Foundation in Australia, which helps children facing cancer to embrace life and reintegrate into society. She has also illustrated pop-up interactive books for Campbell Books in the UK and "Little Kids' Big Airport Adventure" published by the Hong Kong International Airport, among others. Upon closer inspection, you might notice a curious character, Little Lon, who experiences life with sensitivity, often appearing in Lon's illustrated stories. (Though she may be little, as Lon's mini-me, you should spot her!) Lon's works are often inspired by daily life and events around her. As a Hong Kong-born illustrator, "Hong Kong" is an indispensable theme, leading to the creation of popular Hong Kong-themed illustrations that have been developed into various licensed and collaborative cultural and creative products. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ {The Book's Mascot} ・Tofu Kid With the heritage of Chinese cuisine, made from soybeans, he has a tender and smooth texture and is often seen around Mong Kok Market. --------