✦ Design Inspiration | Taiwan's First Encounter with Western Elegance, The Era When Wool Newsboy Caps First Became Popular
Inspired by Taiwan in the 1950s—
It was an era just beginning to encounter Western culture.
Newsboys on bicycles filled the streets,
Jazz records began to play in corner cafes,
Men donned tailored suits, and women learned the art of hats and dressmaking.
New and old collided and merged in that era,
We've woven this "Taiwanese-Western Modern Vibe" into our hats.
The "Modern Era" takes the soul of the retro newsboy cap,
Reimagining that uniquely Taiwanese romance with modern, sleek proportions—
The beginning of learning elegance, and the beginning of confidence.
✦ Material Features | 100% Wool, Warmth in Delicacy
Carefully selected high-quality 100% wool is used for weaving,
The feel is soft and warm, yet not heavy, blocking wind in winter and remaining breathable in spring and autumn.
The lining is made of soft cotton with a breathable structure for comfort even during extended wear.
Each hat is hand-patterned, sewn, and shaped by Taiwanese artisans,
From the crown's cut to the brim's curve, all are the accumulation of years of experience,
Even the underside of the brim is lined with wool, offering meticulous care in every detail.
It's a delicacy that comes from the land,
Not relying on flashiness, but on craftsmanship to convey warmth.
✦ Functional Design | Structured Lines, Tailored for Asian Faces
We have readjusted the proportions of the classic newsboy cap,
To better fit Asian facial structures and enhance facial contours.
The hat is lightweight and resistant to deformation, with an adjustable inner band for head circumference,
It fits naturally whether you have short or long hair.
This hat has no excessive ornamentation,
Yet it can complete your look in an instant,
Adding a touch of presence to your everyday ordinary.
✦ Styling Scenarios | From Red Brick Old Streets to Urban Coffee Aromas
In the early morning at the entrance of an old alley, you put it on and step out, the air still filled with the scent of soy milk and rice balls.
In an afternoon corner cafe, sunlight streams through the wooden window, casting a soft shadow from the brim.
Whether for daily commutes in khaki suits,
Or for autumn and winter travels in trench coats and boots,
The "Modern Era" hat allows you to blend naturally into any scene.
Like you in a black and white vintage photograph,
Unpretentious, yet stylish.
✦ Made in Taiwan | Artisan Quality and Local Warmth
From fabric selection to pattern making and sewing,
Each hat embodies the experience and touch of our factory artisans.
La Yoo believes:
"Made in Taiwan is not just about quality, it's a style that should be seen worldwide."
While the world rushes, we choose to slow down,
Allowing time to cultivate quality, and letting the hat become an attitude.
Head Circumference: 54~59 cm
Material: 100% Wool
Classic Black
Mocha Brown
Silver Mist Grey
Violet Haze
✦ Daily Care
Avoid Frequent Washing: Wool has natural stain-resistant and wrinkle-resistant properties; daily care is recommended.
Dust Gently: After wearing, use a soft brush to gently brush away dust and lint in one direction.
Keep Dry: If the hat becomes damp, lay it flat to air dry. Do not use a hairdryer or dryer, as this may cause deformation.
For Stained Areas: Lightly spray the inside of the hat with a small amount of neutral detergent mixed with cold water, or gently wipe with a soft towel. For severe stains, professional dry cleaning is recommended.
Do Not Soak or Rub / Dry Clean: Submerging the entire hat in water or dry cleaning may cause felting and deformation.
Air Dry Naturally: After cleaning, press with a towel to remove moisture, then dry in a ventilated area away from direct sunlight.
✦ Storage Recommendations
Avoid Heavy Pressure or Folding: Store flat or use a hat stand to maintain its shape.
Keep Away from Moisture and Pests: Place in a moisture-proof bag or with mothballs, and store in a cool, dry place.
Before Long-Term Storage: It is recommended to remove dust before storing to keep the hat clean and ventilated.
Recommended Hats, Made in Taiwan
About La Yoo Hat House
From Taiwan, to the World!
Founded in 2011, La Yoo specializes in designing hats suitable for Taiwan's four-season climate.
Made with paper yarn/grass and pure cotton/wool materials, our hats are breathable, lightweight, and comfortable,
Allowing for comfortable wear even in the sun. Their simple and versatile design makes them perfect for travel and everyday wear.
"La Yoo" represents the warm Taiwanese welcome. We hope each hat conveys the warmth of Taiwanese craftsmanship and a relaxed aesthetic.
Our products are found in cultural landmarks across Taiwan such as museums, Dadaocheng, Yongkang Street, and Hayashi Department Store,
Loved by international tourists, and even visited by the President.
To date, we have sold tens of thousands of hats.
IG/threads:@layoodesign
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- Eco-Friendly
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- Drawing inspiration from Taiwan's embrace of Western culture in the modern era of the 1950s, this hat combines the classic lines of a newsboy cap with 100% wool, exuding a subtly retro texture. Made in Taiwan, its structured form resists deformation, offering softness, warmth, and breathability, suitable for all genders.
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