【Design╳Business】 DesignBIZ Design New Business Special Issue by Shopping Design

▌Magazine Introduction It's all connected. "DesignBIZ" design new business is published! "Shopping Design" has always been based on design thinking, focusing on the three major axes of design life, cultural innovation, and style economy. This time, we look at business from design and focus on business areas directly related to design. Maybe you will be curious, Why do we need to discuss "new business"? As the design life industry is not only rapidly maturing, but also gradually transforming, we see that through the introduction of design power, companies can reintegrate their core values and even break the old industry classification. For example, Chunchi Glass has gone from traditional glass recycling to developing new materials such as glass ceramics, and then proposes "Spring Room" as a sustainable concept space and provides catering services, while the launch of the "Chun Glass" online store has branched into retail e-commerce. These integrated business models not only grow the aesthetics and core ideas of the brand, but also propose a new life attitude and operational thinking, and create new brand value. What we are talking about here is not necessarily the greatness of "changing the world with design", but we may not know that these big companies actually think so. "Design" began to be more than just design. According to the McKinsey survey report, "a good design department not only provides design expertise, but also contributes to the product, the organization itself and wider social issues". Design and commercial market are the locomotive and fuel of each other, sometimes driving each other, sometimes complementing the kinetic energy; equipped with a successful business model, design has the opportunity to introduce brand business, and even participate in the front-end strategic planning of products, how much energy can design play? Perhaps there is an opportunity to guide a more ideal future society. Sustainability cycle, experience service, smart technology, these three groups of keywords are the thinking mode that we believe that any brand enterprise should have: a commitment to the overall environment and future generations, such as the belief in sustainable spring pool glass and Plan b ;Innovate experience and inspire human nature, such as Gogoro, which develops design thinking with people as the center, or MAD by Le Kief, a fine dining brand that bravely enters the historical space and pulls out a new story line. Consumers are willing to pay not far. Finally, people like Odintin and EchoX inspire visions of the future and harness technology with humanity. When designs are connected by human nature, there is the possibility of new business. Like the cover created by illustrator Damm this time, in the center of the picture, two people look into the distance together, symbolizing that through design, we can expect an exciting The longing for the future is also the original intention of this publication "DesignBIZ". ▌Directory WORLD OUTLOOK The so-called design of new business has already been implemented in _ Part 1 Perpetual Loop Chunchi Glass Wu Tingan・Plan b You Shiren╳ Chen Yunzhu The GREEN IDEAS For Design Life Taitung Slow Food Festival・Story Wear・Star Hostel・Taipower Cultural and Creative・RING RING Project・Shell Calcium Laundry Detergent DIALOGUE talk IF OFFICE Feng Yu╳ DDG Cao Zhixiong Part 2 Experience Service Gogoro Ye Quanfeng・MAD by Le Kief Yi Baixiang Q&A What is the design new business I look forward to _? Lin Weizhe, Qi Zhenhan, Guoduo Design, Chen Jingwen, Guo Zhongyuan, Huang Guoyu Part 3 Smart Technology Odindin Wang Junkai・EchoX Wen Jiawei