Chanel Timeless Legacy: Fashion, Jewelry, and Beauty Trilogy
Assouline and Chanel collaborate to present an updated edition of the trilogy, honoring the timeless spirit, iconic symbols, and heritage of the Chanel brand. This collector’s box set includes three volumes from the Mémoire series: Chanel Fashion, Chanel Jewelry and Watches, and Chanel Fragrance and Beauty.
Chanel Fashion
Author: Anne Berest
As a visionary self-reformer, Gabrielle "Coco" Chanel rewrote her destiny with her talents, becoming one of the most influential fashion designers of the 20th century. She rejected the restrictive fashion styles of the time, creating a new silhouette that combined elegance and natural lines. This spirit of modern luxury and Parisian chic, continued through countless innovations by Karl Lagerfeld, is now further carried on by the new artistic director Virginie Viard, who continues to write the brand's legendary story.
Chanel Jewelry and Watches
Author: Fabienne Reybaud
Much like Mademoiselle Chanel's only high jewelry collection, Bijoux de Diamants, which showcases timeless inspiration and foresight, the Chanel Jewelry Creation Studio has conveyed the brand's unique high jewelry spirit since 1932. Likewise, the Chanel Watch Creation Studio has mastered the essence of haute horology in just over thirty years. Chanel watches are seen as objects of delight, combining unparalleled technique and craftsmanship, showcasing precious designs that stand the test of time.
Chanel Fragrance and Beauty
Author: Marion Vignal
From the revolutionary fragrance N°5 launched in 1921 to the first cosmetics line introduced in 1924, and skincare products in 1927, Gabrielle Chanel was always at the forefront of her era. True to this unique legacy, Chanel’s fragrance, skincare, and beauty collections continue to exhibit outstanding creativity, research, and technique. These minimalist yet effective products are not only elegant and enchanting but also a true reflection of the brand's comprehensive vision.
This set of books perfectly captures the multifaceted charm of the Chanel brand, making it a must-have for all fashion, jewelry, and beauty enthusiasts.
The Ultimate Luxury Coffee Table Book Brand – Assouline

Exclusively introduced by Baker-McGuire’s Taiwan flagship store, Assouline, hailed by The New York Times as the “Birkin of Books,” now has its only dedicated brand section in Taiwan. The space showcases a rich and diverse collection of luxury coffee table books and fragrance products.
Founded in 1994 in Paris by Prosper and Martine Assouline, the brand became the world’s first cultural luxury brand.
Assouline's publications cover a wide range of themes, including art, fashion, photography, architecture, travel, gastronomy, and culture. Each book is renowned for its stunning visuals, captivating narratives, and exceptional craftsmanship, attracting the attention of collectors worldwide.

With unparalleled style and masterful craftsmanship, Assouline has redefined the modern publishing landscape, elevating reading into a symbol of art and refined taste. These books are not merely vessels of thought but also artistic decor for both residential and commercial spaces. Whether displayed in a living room, bookshelf, or private library, they become striking visual focal points. Cherished by collectors globally, Assouline books have also become a top choice for luxury corporate gifting.
Assouline and Chanel collaborate to present an updated edition of the trilogy, honoring the timeless spirit, iconic symbols, and heritage of the Chanel brand. This collector’s box set includes three volumes from the Mémoire series: Chanel Fashion, Chanel Jewelry and Watches, and Chanel Fragrance and Beauty.
Chanel Fashion
Author: Anne Berest
As a visionary self-reformer, Gabrielle "Coco" Chanel rewrote her destiny with her talents, becoming one of the most influential fashion designers of the 20th century. She rejected the restrictive fashion styles of the time, creating a new silhouette that combined elegance and natural lines. This spirit of modern luxury and Parisian chic, continued through countless innovations by Karl Lagerfeld, is now further carried on by the new artistic director Virginie Viard, who continues to write the brand's legendary story.
Chanel Jewelry and Watches
Author: Fabienne Reybaud
Much like Mademoiselle Chanel's only high jewelry collection, Bijoux de Diamants, which showcases timeless inspiration and foresight, the Chanel Jewelry Creation Studio has conveyed the brand's unique high jewelry spirit since 1932. Likewise, the Chanel Watch Creation Studio has mastered the essence of haute horology in just over thirty years. Chanel watches are seen as objects of delight, combining unparalleled technique and craftsmanship, showcasing precious designs that stand the test of time.
Chanel Fragrance and Beauty
Author: Marion Vignal
From the revolutionary fragrance N°5 launched in 1921 to the first cosmetics line introduced in 1924, and skincare products in 1927, Gabrielle Chanel was always at the forefront of her era. True to this unique legacy, Chanel’s fragrance, skincare, and beauty collections continue to exhibit outstanding creativity, research, and technique. These minimalist yet effective products are not only elegant and enchanting but also a true reflection of the brand's comprehensive vision.
This set of books perfectly captures the multifaceted charm of the Chanel brand, making it a must-have for all fashion, jewelry, and beauty enthusiasts.
The Ultimate Luxury Coffee Table Book Brand – Assouline

Exclusively introduced by Baker-McGuire’s Taiwan flagship store, Assouline, hailed by The New York Times as the “Birkin of Books,” now has its only dedicated brand section in Taiwan. The space showcases a rich and diverse collection of luxury coffee table books and fragrance products.
Founded in 1994 in Paris by Prosper and Martine Assouline, the brand became the world’s first cultural luxury brand.
Assouline's publications cover a wide range of themes, including art, fashion, photography, architecture, travel, gastronomy, and culture. Each book is renowned for its stunning visuals, captivating narratives, and exceptional craftsmanship, attracting the attention of collectors worldwide.

With unparalleled style and masterful craftsmanship, Assouline has redefined the modern publishing landscape, elevating reading into a symbol of art and refined taste. These books are not merely vessels of thought but also artistic decor for both residential and commercial spaces. Whether displayed in a living room, bookshelf, or private library, they become striking visual focal points. Cherished by collectors globally, Assouline books have also become a top choice for luxury corporate gifting.