I thought the copywriting was creative enough, but why is the click-through rate still so bad?
How to satisfy the guests' imagination and ignite the desire to buy?
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*Photo Credit: Photo by Trent Erwin on Unsplash*
**Pinkoi Experience**Specially invites senior copywriter**Lin Yusheng**who has written for more than ten years. Through a three-hour copywriting workshop, I will lead you to understand the structure of copywriting, master the elements of copywriting, and open up your copywriting thinking. Appreciate the beauty of writing.
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*Photo Credit: Photo by Nick Morrison on Unsplash*
Modern people must communicate with people through words, and have copywriting thinking, so that everyone can learn to use their own words correctly to influence others. Copywriting thinking is not only required by marketing and advertising, but also every person in the company must have it. The thinking mode can help everyone understand the nature and meaning of text communication, and it is also more conducive to organizational cooperation and mutual assistance.
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*Photo Credit: Photo by Green Chameleon on Unsplash*
Community copywriting is currently the most common type of copywriting encountered by corporate personnel. How to chase community topics and write suitable copywriting is also a daily challenge for every marketer. Through copywriting thinking, it can help clarify the blind spots of operating the community and can Properly integrate with the community strategy and write copy content that conforms to the spirit of the corporate strategy.
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*Photo Credit: Photo by Christin Hume on Unsplash*
**｜What can you learn? ｜**
・Use copywriting thinking to help understand marketing
・Understand the community through the community copywriting framework
・Provide exclusive cases according to different corporate attributes
・The core mentality and skills of copywriting
**｜Workshop outline｜**
Part 1: Thinking Mode (60min)
・Copywriting thinking and spirit
・Four mines to avoid for copywriting
Part 2: Creation Mode (80min)
・How to develop a copywriting strategy
・Sales copywriting structure and analysis
Part 3: Practice mode (40min)
・Copywriting method
・Copywriting skills 321
・Creative habits sharing
The basic concept of this workshop is the same as that of https://www.pinkoi.com/product/KnZuKNmH (5/27 product sales structure class). Please pay special attention before registering.
Register now to master the elements of copywriting and enhance your competitiveness in the workplace.
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**Cooperative Lecturer of Pinkoi Pinpin Academy｜Lin Yusheng**
Writing for more than ten years, from novels, essays, poetry collections to the current community essays, the accumulated written words have exceeded one million. This life's ambition is run through with words, and I hope that words will influence people and create the highest value of words.
Author of "Some Negative Energy Everyday". Currently [Copywriting Beauty Co., Ltd.] is established, specializing in copywriting, copywriting teaching services, etc., to help people use copywriting to solve marketing-related problems.
▶ Event Information
・Date: 2021/8/22 (Sun) 14:00-17:00
・Number: 36 people/field
・Include: Copywriting workshop
・Venue: D.Lab No. 285-2, Section 3, Chengde Road, Datong District, Taipei City (Pinkoi Pinpin School)
・Transportation: Take the MRT to "Yuanshan Station" Exit 2, walk for 3 minutes, and enter from the entrance of Kulun Street
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▶ Ticket purchase notice
・Ticket description
. Single ticket NT$ 1,980 (original price NT$ 2,200)
**・After the ticket is successfully purchased, you will receive an e-ticket notification, and no physical tickets will be sent. On the day of the event, please show your e-ticket at the check-in counter and enter.**
คำบรรยายสินค้า
ข้อควรระวัง:
・The basic concept of this workshop overlaps with that of the "5/27 Product Sales Structure Class", please pay special attention before registering.
**・If you are unable to attend after the payment is completed, you can apply for a refund through the order system, and all fees incurred at 30% of the ticket price will be charged. Since the designer has to prepare materials ten days before the event, refunds and exchanges will not be accepted within ten days from the day before the event.**
・If you need to reschedule, please refund the ticket and buy it again. No refund or exchange will be accepted within ten days from the day before the event.
・Participation is limited to those who have purchased a ticket. Those who have not purchased a ticket are not allowed to accompany and participate in the venue.
・If the number of applicants for the event does not reach 6 three days before the event start date, Pinkoi has the right to cancel the event and notify Pinyou to change the event or refund.
・Admission is open 15 minutes before the activity. In order to ensure the smooth progress of the experience activity, please be careful not to be late. If you are late for more than 30 minutes, you will not be able to enter the venue and you will not be able to refund.
・Water dispensers are available at the event site. For a friendly environment, please bring your own water bottle or cup.
・Pinyou shall abide by the rules of the event venue and cooperate with the instructions of the on-site lecturers. If there is any violation and damage is caused, Pinyou shall be responsible for it.
・In case of force majeure such as natural disasters, Pinkoi will take the initiative to contact you for an extension or refund.
・If the participation in the activity is suspended due to factors that are not responsible for Pinkoi , no refund will be made.
・In the event of a refund or course cancellation, the full authority of the invoice discount operation will be handled by Guoyi Wenchuang.
・If classes are suspended due to force majeure such as natural disasters, Pinkoi will take the initiative to contact you to postpone or refund. In case of a typhoon, the class suspension standard announced by the event venue will be the class start and refund standard, regardless of the location of the participants.
・The experience activities will be taken by the sponsor according to the needs, and will be uploaded to the Pinpin Academy community after the activity. In the future, the organizer may use photos and images containing your portrait for activity records or other recruitment channel promotion purposes. If you do not want to be photographed, you can inform the staff at the event site, and we will pay attention and make special arrangements.
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