Spring Festival couplets [Seven Lucky Gods]

/ Profile /

Spring Festival couplets is a traditional decoration that frequently used during Chinese New Year. People put Spring Festival couplets in the doorways to create jubilant festive atmosphere since the phrases written on it means good luck and prosperity. Customarily, Spring Festival couplets is written by hand but owe to convenience, printed versions are mass-produced nowadays. Spring Festival couplets is in either square or rectangular shape.






【Daikokuten】
Daikokuten is also one of the Shichifukujin. He is the god of commerce and prosperity. There are other characteristics which have also been attributed to him, such as being the patron of cooks, farmers, bankers, and protector of crops. Curiously, he is also considered a demon hunter - legend says that the god Daikokuten hung a sacred talisman on the branch of a tree in his garden and, by using this as a trap, he was able to catch a demon.
【Fukurokuju】
The god Fukurokuju, another Shichifukujin, has his origins in China. It is believed that he used to be a hermit during the Chinese Song dynasty, distinguished for being a reincarnation of the Taoist god Hsuan-wu. He is the god of wisdom, luck, longevity, wealth and happiness.


赤毛族七福星-笑笑嘻嘻
【Jurōjin】
Considered the incarnation of the southern polestar is the god of elderly and longevity in the Japanese Buddhist mythology.
【Ebisu】
From the period of the gods Izanami and Izanagi, Ebisu is the only one whose origins are purely Japanese. He is the god of prosperity and wealth in business, and of abundance in crops, cereals and food in general.




Package of the paper roll~


Please allow for some variation in color between different devices and screens. Actual colors may vary.

/ Specifications /
●Size 200X420mm, 100P coated paper, 2pc
●Size 200X200mm, 100P coated paper, 1pc
Package of the paper roll:27cm

/ Material /
Cover: 150P coated Art Paper
Inside: 80P writing paper
Binding: 64 Pages, smoothing binding
Book Cover: waterproof
With a small sticker

/ About designer /
【U&S = "Uncle and Sister" 】
We are Uncle & Sister (U&S). Graduated from the same university, we both love illustration and design and enjoy running wild with our imagination. Sharing the same ideals and passion towards design, together we started an illustration studio under the brand U&S, designing products with elements from local cultures. Our main services are illustration design and image authorization. We are also active in teaching illustration and promoting education in aesthetics. We created a group of barefooted elves with long foot hair called the “Barefoot Family”Barefoot shows a love towards nature and earth, telling people to love the earth; foot hair means preserving one's born traits, encouraging people to be proud of their original self.

/ Origin /
Taiwan / Printing