GITAI DESIGN lab. - Postcard / Finland Sirloin

Finland Sirloin Steak, one of main feature of the book, looks just like a raw sirloin steak. However, its shape is a trace of Finland ( mapdata (c) OpenStreetMaps2.0 CC-BY-SA). I’ve made lakes and rivers in Finland to look as though they’ve been covered in salt. The interesting thing about this work is how it presents a new perspective when it has been colored in red. Salted areas which are the lakes and rivers do really exist in the world. **/////1.Data** - Category: Postcard - Size: 235mmx120mm (bigger than normal) - 3 sheets included. all of 3 cards are "Finland Sirloin Steak". - Printed in Graphic inc. Kyoto https://farm5.staticflickr.com/4254/35093480372_6886047c38_b.jpg **/////2.Concept** "Maps camouflaged as meats" Mimetic Maps is a series of illustrations which visualizes unexpected similarities between meats and maps. The objective of this work is to suggest a new perspective on the world map. https://farm5.staticflickr.com/4258/35129691281_597358de19_c.jpg **/////3.How was it made?** Actually I manipulated map images to make them look like meat by using the maps which was selected. The rule to decide which actual map was just fit to my project thinking, was accorded to the outline of country-wide maps which was looked like a piece of meat that I considered. https://farm5.staticflickr.com/4246/35093477062_606f22d4c0_h.jpg **/////4.Designer** Tomoyuki Koseko An artist and graphic designer based in Tokyo.My study theme is which design that make us discover the interest of normal landscape. My works are not rich colorful, but you could find the shapes been hidden.And the works are all based on EcologicalPsychology and cognitive science. 2012 [Award] MCJDA award Excellence Prize 2015 [Exhibition]静動(Stillmotion) 2016 [Exhibition]a or d ? [Event]THE TOKYO ARTBOOK FAIR 2016(Tokyo, Japan) [Event]Unlimited Edition 8(Seoul, Korea) [Event]MOUNTZINE 12(Tokyo, Japan) ha **/////5.Paper** "Araveal" This paper was developed as an printing paper with a delicate and haptic texture. It makes natural and elegant printing expression possible without losing soft texture. **/////6.Media** Spoon&Tamago, October 2016 RapaQ, October 2016 Hyperallergic, November 2016 Voicer, November 2016Actually I manipulated map images to make them look like meat by using the maps which was selected. The rule to decide which actual map was just fit to my project thinking, was accorded to the outline of country-wide maps which was looked like a piece of meat that I considered. https://farm5.staticflickr.com/4233/35259465045_7e6de36518_h.jpg https://farm5.staticflickr.com/4198/35093482142_c19085a8e7_h.jpgManufacturing location(s)/process(es)Printed in Kyoto, Japan. Designed by Tomoyuki Koseko