2014 Spring Summer collection
& Lt; STORY >
2014 spring and summer series is a dream about cotton candy and sky.
Pale blue sky became broken pieces of debris
Crystal-like pieces to form a flashing blue shades meteorite
Landing to the Museum of Glass box
On the shelf next
A line of cotton candy color irregular clumps arranged
Pale pink, sky blue, apple green, white, pink melt into a strip line, a mixed reversed in the shape of soft hills
A strong green foliage plants, through a strong blue sky
So stay strong blue sky on green leaves
Wall conjured clouds
The sky is a cotton candy sky, like a pink line on the shelf as the hills
All those colors are light pink mixed together overlap
From meteorite falling place
We ride with a silver-white aircraft
Back and forth in the soft haze of fog
Cotton candy sky
& Lt; COLLECTION >
Spring Series intercepted three different images.
Large translucent pink hue Uganda yarn lotus leaf, become soft embellishment body lines;
All kinds of stiff texture, special glossy fabric, cut out white, silver gray and blue futuristic and clean;
Different colored translucent Uganda yarn overlap, as the sky layers of pastel clouds, creating clothing in fine hierarchical structure.
Uganda yarn transparent texture is still the focus of the season, a perspective material may exhibit internal level of clothing, while bringing a sense of light through the skin in the summer.
Favorite designers DIFFERENCE contrast, performance on the soft Uganda yarn lotus leaf, and stiffness material and geometric designs with tangent. Through integration with a single product on the lower body, or a single product in the same two styles, create both soft and neat lines.
& Lt; STORY >
2014 Spring Summer collection is a dream of marshmallow and sky.
the sky crashed into pieces
The pieces fell into the glass box in the museum, becoming a meteorite, glittering with blue sky color.
On the next shelf
there are marshmallow mountains in pastel colors lining up
Pale pink, sky blue, apple green and cream white, all melted into strings, twisting and crisscrossing on the mountains.
a plant with strong green leaves passing through the curtain of that thick blue sky
The blue was kept by the green leaves, and upon the sky, all clouds were, therefore, created.
A Marshmallow Sky was there
out of the window
as the those pastel-color-stringed mountains
with all that mild, sheer, delicate and fair colors mixed and mashed up together.
From that place that the meteorite fell
we ride in a silver-white spacecraft
this feathery and misty, pastel Marshmallow Sky.
& Lt; COLLECTION >
The story was presented by 3 different scenes in SS 2014.
Floating ruffles of sheer organza, soften the silhouette around body; stiff materials and fabrics with special texture, cut out a futuristic sense of white, grey and silver; organza in diverse tones layering together, as the layers of clouds in a marshmallow sky, create sophisticated structures in the garments.
The see-through effect of organza remains a major point in this season. See-through material always brings out inner structures of the cloth, and carries also the necessary lightness of summer.
This season, designer continued to combine elements in contrast. Floating organza curves and geometric blocks in rigid materials are matched together in the details, and also expressed by the way of styling, creating a silhouette, which is soft but clean.
& Lt; size >
F number (only one size)
& Lt; use and maintenance methods >
Ordinary dry do not bleach ironing temperature mattress, not wring Zealand
& Lt; designer and brand profile >
Athena Chuang Zhuang Chenghua
Born in 1984 in Taipei
Since primary school painting, fascinated by all kinds of novels, movies, comic books in the mystery of creation of the world, and which describe the fine details of clothing. In order to create the story and once dreamed of becoming a novelist, cartoonist, and finally found "clothing" is the most suitable for her creative language.
After graduating from National Taiwan University Department of Sociology, in order to become a fashion designer and went to Milan, Italy, Istituto Marangoni enter school. 2009 out of a master's degree in Fashion Design. During the Master's in education, cooperative education Frankie Morello case due to get the highest score, before graduation has not been formally given the opportunity to enter as a trainee designer Frankie Morello.
In 2010, due to get into the Fendi women's design department jobs, moved to Rome life. Fendi work during a monthly meeting with the design director Karl Lagerfeld and work with a very valuable experience.
2013, Fashion in Taipei to participate in the selection of cutting-edge fashion designer, won a gold medal.
By the end of 2013, won the InDesign brand general manager Wen Xiaohong appreciation and support, co-founded the design brand of the same name: Athena Chuang
Fashion designer, born in Taipei in 1984.
Learning art since her childhood, and was always fascinated by the mysterious world and all the splendid clothes appeared in novels, comic books and movies.
With a strong desire of creating stories, she once dreamed of becoming novelist or comic artist, but eventually she found Fashion Design is her way of expression. After graduated from Sociology department in NTU, she moved to Milan and entered Istituto Marangoni for studying fashion design . In 2009, she finished her Master degree in Fashion design with full score, and received the opportunity of an internship as designer of women 's ready-to-wear in Frankie Morello before the official graduation.
In 2010, she moved to Rome for working in Fendi design studio of women 's wear, in which she had the very precious experience to work with creative director Karl Lagerfeld from time to time.
2013, won the gold award in a fashion design competition: Fashion in Taipei, among young designers.
At the end of 2013, with the support of Yulon group and InDesing GM Stephanie Wen, Athena started her own women 's wear brand: Athena Chuang.
Origin / manufacturing methods
Made in Taiwan handmade Hand made in Taiwan